Bateel International is a rapidly growing luxury food producer and retailer with production and distribution centres in Saudi Arabia and Dubai, specialising in dates and other gourmet confectionaries. Bateel processing units buy from their own farms and then sell the finished products on to the company-owned and franchised retail outlets and cafes, which are already established across the Middle East, south and south-east Asia, and Europe.
Bateel developed its own in-house software for financial, warehouse and production management and had been using it for seven years. But it needed to update its infrastructure and processes to support growth and link the different parts of its business. Any solution needed to accommodate the unique structure of the company easily, ensuring efficient operations.