The Power of Customer Service Excellence with Microsoft Dynamics AX Retail and Columbus

Columbus Retail Icons

ColumbusRetail uses the power of Microsoft Dynamics AX Retail Systems to provide retailers with exciting, modern and game changing retail solutions, allowing our retail customers to connect better with the end consumer. Columbus work across a wide range of retail industries from high street, eCommerce, wholesale and retail distribution as well as pure play e-tailers. In many cases our customers sell via many channels and across multiple brands. ColumbusRetail with Microsoft Dynamics Retail systems provides one seamless integrated solution cross channel and cross brand.

Our integrated omni-channel solutions offer functionality for point of sale, store operations, merchandising and planning, head office operations and eCommerce – all delivered in one integrated Microsoft Dynamics solution to optimise the customer experience.


The business benefits of the Columbus and Microsoft Multi-Channel Retail Solution include:

Head Office Operations

Streamline how many different and disparate systems are being used and reduce the amount of manual work and risk of volumes of errors involved in pulling information together from multiple places.

Supply Chain Operations: Improve stock management and stock levels by accurate stock planning when using the master planning functionality and demand forecasting solutions.

Stock Management: Have the ability to effectively manage your stock with integrated warehouse management solutions. Already like what you’ve got? Easily integrate with third party warehouse systems. Have accurate and quick information to your live stock position, allowing your company to plan and adjust strategy accordingly. Plan stock availability across multiple depots and stores via store planning functionality.

Returns Management: Improve your capabilities to track returns and check these off against actual sales.

Customer Service Management: Having accurate information is key to understanding your customers’ demands and requirements to support a better customer experience. Loyalty, pricing, promotions, campaign management and complaint handling all come as standard in Microsoft Dynamics AX. Allowing your customer service team to have an instant 360 degree view of all customer contact. 

Financials: Integrated financial management allowing you to accurately and quickly know the financial status at any time without periods of reconciliation.



ColumbusWebstore provides a seamless .net eCommerce platform which is fully integrated with Microsoft Dynamics AX Retail. Our unique sychronisation engine takes account information, pricing, promotion and loyalty details to the webstore in both a B2C and B2B environment. Manage the content and master information from Microsoft Dynamics AX Retail and the information flows seamlessly and quickly into ColumbusWebstore, allowing you to become more agile in your changing environment. With design capability that can easily be managed in-house, the website can be personalized to your single or multiple brand needs.


Store and Point of Sale

Empower your stores with integration to the head office systems, with store stock planning, stock management, assortment planning, point of sale and front of store applications – all integrated with the head office to ensure that stores are fully informed and empowered to increase sales and enhance the customer experience.

With more than 25 years in the market and 6,000 successful business cases, Microsoft recognizes Columbus as a global top 3 partner in the retail industry.

For more information on the functionality of the Columbus Microsoft Dynamics AX Retail solution visit our offerings page.


Our Customers

Microsoft Dynamics Retail Partner

The Golden Retail Season is Coming

How and where can you excel this Christmas to delight your customers?

Take a look here

Retail Scenarios Vol. 1

Columbus has gathered together a number of customer case studies to highlight how retailers are dealing with distribution and warehousing issues. Read these Real World Customer Scenarios to see how other retailers are addressing these issues.

Optimizing Retail Distribution and Warehousing

Download Now

Retail Scenarios Vol. 2

Columbus has gathered together a number of customer case studies to highlight how retailers are dealing with product mix and customer satisfaction. Read these Real World Customer Scenarios to see how other retailers are addressing these issues.

Meeting You Customer Needs with Retail ERP Solutions

Download Now

The Columbus Retail Solution


Download the factsheet on the components that make up the Columbus Solution

Read more

From Big Data to Smart Data

Find out how you can improve your Customer experiences