Microsoft Dynamics CRM
Microsoft Dynamics CRM is a customer relationship management solution that provides a 360-degree view of your customers, from first contact through purchase to after sales. With modules for sales, marketing and customer service, Microsoft Dynamics CRM delivers a fast, flexible and affordable solution that streamlines your organization, enables closer relationships with your customers and helps you achieve new levels of profitability.
Sales Force Automation
Amplify your sales by focusing on the right opportunities to help close deals faster and exceed your goals. Streamline and automate your sales processes and enable sales people to create a single view of the customer to help ensure a shorter sales cycle, higher close rates and improved customer retention. Microsoft Dynamics CRM gives sales professionals fast access to useful data online, or offline, so they can work efficiently and spend more time selling.
Maximize Marketing Impact
Attract prospects and empower your marketers with a marketing solution that is flexible, easy to use, and engineered to fit your business. Transform every touch point into a marketing opportunity and harness the undiscovered potential within your customer base. With familiar and intelligent marketing capabilities in Microsoft Dynamics CRM, you can market more effectively, improve productivity, and gain actionable insight into your marketing efforts.
Optimize Customer Experience
Deliver timely, relevant and personal service across all channels. Microsoft Dynamics CRM meets the changing expectations of customers with a service solution that is robust and flexible. Users find familiar functionality and an interface that let them work in a personal, natural way. This intelligent solution informs customer service professionals with guidance that is insightful and actionable. The result is a connected, collaborativeand integrated organization.
Extended CRM – xRM
x = any relationship.
Organizations also need to manage many relationships that are integral to success—employees, partners, suppliers, distributors, vendors, and other critical stakeholders. Microsoft Dynamics CRM can easily be configured to enhance the value of all relationships, improve business relevance and fit, drive operational excellence and increase business insights.
With more than 20 years in the market and 6,000 successful business implementations, Columbus knows how to adapt and implement proven Microsoft-based solutions to maximize your efficiency and overall business performance – for immediate impact.

Microsoft Dynamics CRM helped the Toledo Mud Hens Baseball Club automate and streamline inefficient processes, translating into more ticket sales.