When you want to make sure that you can deliver the right food product when consumers want it, you try to align distribution, production, procurement, and all other processes with that goal. Modern, powerful ERP and analytics can help you take the uncertainty out of demand planning and make the effort more efficient.
Would it be a good idea to always make sure that your demand planning truly matches what resellers and customers want, and cut the amount of over-production and material waste to the absolute minimum possible?
With increased media attention, particularly around health related issues and failures by suppliers regarding their control of food sources, the consumer approach to buying food has experienced a move away from the more traditional selection process, to one that encompasses new influences impacting purchasing decisions. This blog post is part of our 'ask the Expert' series and was written by Columbus Consultancy Process Practice Director, Simon Noakes.