Columbus believes in the power of open communication and encourages employees to participate in social media. While we welcome you to contribute to building the Columbus brand online, we expect everyone to follow these simple, but important guidelines. Our goal: To participate on social media in a respectful, relevant way that protects both the company and your reputation.
As a Columbus employee, you can use your expert knowledge to enrich discussions, help solve problems, share the excitement around your work, and promote learning and idea sharing. Whether you do so by participating in a blog, wiki, an online social network or any other form of online publishing or discussion is completely up to you.
Rapidly evolving digital platforms are changing the way we communicate with each other and even to our customers, target audiences and partners, but this ease of two-way social communications can be a double-edged sword. In order to avoid any issues or misunderstandings, we have put together ten Social Media Guidelines to provide helpful and practical advice for you while sharing information online as an identifiable employee of Columbus.
Each of you on social media are a Columbus brand ambassador. You must therefore understand what Columbus stands for and adhere to the Columbus Code of Conduct when using social media in reference to Columbus.
Your social profiles are your identity. Identify yourself with your role in Columbus and ensure your profile is updated. Disclose your relationship to Columbus if you discuss anything related to the company. If you are leaving Columbus, please remember to update your employment information. For further guidance on what to keep in mind while updating your profile, please see the LinkedIn Profile Guide.
Acting as an expert is good for positioning you and Columbus as a thought leader. Stick to your area(s) of expertise, and write about what you know. By posting content that adds value, you have the opportunity to become a thought leader within your field.
When you discuss Columbus, you must identify yourself by your name and, where relevant, your role in the company. Brand your online posts as personal, and make it clear that your opinions are your own and do not necessarily reflect the views of the company. For employees with personal blogs that discuss Columbus’ business, solutions or market-related topics should have a disclaimer like “The views expressed here are my own and do not necessarily reflect the views of my employer Columbus”.
You are personally responsible for the content you publish. Always write in the first person and do not use the @columbusglobal email address for private communication. Remember that even anonymous postings on sites like Wikipedia can easily be traced back to the company
As the guardians of Columbus, you must ensure that internal information does not go out. Do not post any confidential information on any social platforms. If the information has not been officially released by Columbus to the market or via our website, do not discuss it. Any information on the internal network is not allowed to be shared externally. Messages from our CEO to all employees are also not meant for the media or to be shared outside of Columbus employees. Sharing business critical information like unannounced news about financial results, products, pricing or similar will put you and Columbus in trouble, since we are a listed company.
Journalists may contact you about a Columbus-related blog or request for additional information. If you are not an official spokesperson, do not comment on or share any information. In such scenarios, immediately direct the query to Corporate Communications or your local BUE or Marketing Lead.
Common sense is a huge factor here. And we believe that you will use your best judgement. If you are about to publish something that makes you feel even the slightest bit uncomfortable, review to tone down the content or even rethink the need to post it at all. If you are still unsure if the post could have possible impact on the Columbus brand, please contact firstname.lastname@example.org or your local marketing/PR contact with queries/clarifications.
Always respect and recognize other’s intellectual property rights, including copyrights. Before posting someone else’s work, please check with the owner first. Do not reference clients, partners or suppliers without their approval. When you do make a reference or use a quote from someone else’s post then link back to the original source.
It can happen. If you make a mistake, admit it immediately. Apologize if you need to. Be upfront, and correct the error as soon as possible. If you are posting to a blog, and realize a mistake you have made, you may choose to modify an earlier post. Just make it clear that you have done so.