Understanding your customers better than they understand themselves is the key to success. Insight into the customer’s digital behaviour is increasingly becoming a game changer when it comes to giving customers the unique and personal buying experience.
Your business partners and customers want to engage with your company in a productive manner, based on shared values and objectives. You can make this much easier for them by integrating systems and information sources.
If you are looking for opportunities to improve the productivity of people and processes, the right systems integrations can help. On the other hand, lacking or unmanageable integrations can set you back.
Blockchain is undeniably an ingenious invention. Invented in 2008 by a group of people known by the pseudonym, Satoshi Nakamoto. Since then, it has evolved into something greater, and the main question every single business leader should be asking is: What is blockchain, and how can I use it in my business?
Disruption hits all industries, from free newspapers, car sharing and low-cost telecommunications. We all know examples from Airbnb and Apple, but disruption is not just something from Silicon Valley; it happens everywhere. Columbus’ CEO Thomas Honoré is co-author of the book Disrupt or die, which is released on May 9.