Understanding your customers better than they understand themselves is the key to success. Insight into the customer’s digital behaviour is increasingly becoming a game changer when it comes to giving customers the unique and personal buying experience.
Disruption has become a buzzword, which is often labeled with digitization. Even though these concepts are related it is important that they are not put in the same category. Learn how to distinguish and get ready for the digital change and opportunities in this column by Thomas Honoré.
The ERP system, financial system or business system! No matter what you call it, the ERP system is for most companies the heart of the organization. Top tuned a strong competitive advantage, but outdated a barrier that can have disastrous consequences.
I recently attended a networking event with a number of business leaders. At some point, the discussion tuned into the use of social media at work, and suddenly I was part of a very interesting and intense debate, as a CEO of a small IT company proclaimed, “in his company employees are fired if they use Facebook during working hours”.
One of my good friends is the Director of a major Danish retail chain. I call him the grocer. He
call me - of course, you can almost add – the computer man. In kind of an old-fashioned way.
It has always been like that and it is quite natural that we use these titles with the jobs we have. Our profession marks our nicknames.
Many small and medium-sized companies daily reject improvements of the company’s efficiency, profitability and competitiveness. Despite the fact that there are great gains by digitizing the company’s vital processes and linking the business closer together by innovative use of IT, only few companies dare to go all the way in digitization of the whole business.