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    Showing:   1 - 7  of  7  blogs
    16 August 2017
    The recipe for success lies in your customers' digital footsteps

    Understanding your customers better than they understand themselves is the key to success. Insight into the customer’s digital behaviour is increasingly becoming a game changer when it comes to giving customers the unique and personal buying experience.

    Categories: Digital Transformation, Digitization, Disruption

    Digital transformation for the long haul
    29 May, 2017
    Disruption. Forget technology. Focus on ambitions and power of action

    Many companies mistakenly believe that disruption is about being on the cutting edge of technology. However, disruption is about ambitions and the power of action.

    Categories: Disruption

    26 September, 2016
    Disruption is a management discipline

    Many people mistakenly believe that disruption is about technology and that you have to be a geeky entrepreneur to be successful in developing your business in the digital world. But disruption is about all but technology. It is a management discipline.

    Categories: Disruption

    3 June, 2016
    If you do not pay for the product – you are the product

    If you thought that the sharing economy is non-commercial peer-to-peer exchange between private idealists, then it is time to wake up and face the truth

    Categories: Disruption

    9 May, 2016
    Columbus CEO Thomas Honore publishes guide about disruption

    Disruption hits all industries, from free newspapers, car sharing and low-cost telecommunications. We all know examples from Airbnb and Apple, but disruption is not just something from Silicon Valley; it happens everywhere. Columbus’ CEO Thomas Honoré is co-author of the book Disrupt or die, which is released on May 9.

    Categories: Disruption, Digital Transformation

    19 November, 2015
    Digital disruption - Something the nerds invented

    Everything went well! Through the years, companies had positioned themselves in the market, the competitors’ strategies were well known, the customers’ needs were predictable, and even though the competition was tough, there was and understanding of the market dynamics. Then suddenly – out of the blue – an extreme disruption occurred. Today, we call it the digital disruption.

    Categories: Disruption

    3 November. 2014
    Hit by the mobile generation gap

    Sometimes you can feel a little old when you think about how life was without smartphones and tablets. This is how I felt recently when I returned from a rewarding business trip. Columbus had just announced the acquisition of the company Dynamics Anywhere, a leading mobility software company. When I came home and told my 17-year old son about the acquisition and the fantastic opportunities it offers our customers, his enthusiasm wa not quite the same as mine.

    Categories: Disruption