As soon as your retail business moves out of the stage where you know your customers personally, you need actionable intelligence to plan your next, best move in growing the business and ensure you serve your target market with the right products. You require the same meaningful insight when you want to sharpen your competitive edge and outperform other companies.
However, your business is not about IT – it’s about meeting customers’ needs. It is in your interest to keep technology investments reasonable and closely tied to the outcomes you want. Your day-to-day operation already generates a wealth of data about customers and their purchasing patterns and preferences.
What if you had an affordable, practical way to collect and analyze business information and make smart, reliable decisions that position you for success? By moving your data and applications into the cloud, you can take advantage of the most powerful analytical tools available today – and all you pay for is what you use. For retail companies looking to realize digital transformation to become more competitive and relevant today, the cloud is the most important enabling element.