Many people mistakenly believe that disruption is about technology and that you have to be a geeky entrepreneur to be successful in developing your business in the digital world. But disruption is about all but technology. It is a management discipline.
Disruption has become a buzzword, which is often labeled with digitization. Even though these concepts are related it is important that they are not put in the same category. Learn how to distinguish and get ready for the digital change and opportunities in this column by Thomas Honoré.
We keep chasing it. The success. Every day, every quarter and every year. We constantly want to see improvement and reach our goals. In business, success is essential. However, success has a downside. We become dazzled by it, and then we don’t understand the reason for the success. Therefore it is important to be more skeptical of the success than of the defeat.
Disruption hits all industries, from free newspapers, car sharing and low-cost telecommunications. We all know examples from Airbnb and Apple, but disruption is not just something from Silicon Valley; it happens everywhere. Columbus’ CEO Thomas Honoré is co-author of the book Disrupt or die, which is released on May 9.