This policy regarding the collection and processing of personal data describes how Columbus Global, Na Radosti 486/55 155 00 Praha 5 (“we”, “us” “our”, or “Columbus”) process personal data. Through the Privacy Policy, we fulfil our duty to inform you as a data subject regarding our processing of your personal data in accordance with article 13 and 14 of Regulation (EU) 2016/679 (the “GDPR”).
We process personal data in several different instances.
When you visit and use our website, we process personal data about you, e.g., by using cookies. This data is used to improve our website, including to collect statistics about the usage and effectiveness of our website, and the user experience, to perform customer support and target advertising, to personalize your experience and to tailor our interactions with you.
We also process your personal data when you use functions on our website as signing up for one of our newsletters or webinars, send us data or request information about one or more of our services. If you request something from Columbus (e.g., a product or service, a call back, or specific marketing materials), we will use the data you provide to fulfil your request. In connection with a transaction, we may also contact you as part of our customer satisfaction surveys or for market research purposes.
Finally, we process personal data when you or your organization enter into agreement with us regarding delivery of our services - hereunder products and software. We will use this personal data to fulfil our agreement with your organization. We may also contact you as part of our customer satisfaction surveys or for market research purposes.
Additionally, Columbus may make available mobile applications for download from various mobile application marketplaces. We may also provide social computing tools directly or indirectly to enable online sharing and collaboration among members who have registered to use them. These may include forums, wikis, blogs, and other social media platforms.
The personal data that we collect, either directly or indirectly, may be combined to help us improve its overall accuracy and completeness and to help us better tailor our interactions with you. The personal data you provide to Columbus may also be used for direct marketing purposes. Before we do so, however, we will ensure that either we have obtained your specific consent to have your personal data used in this way or that it is necessary for the purposes of the basis legitimate interest pursued by us in securing delivery of our products and services.
The personal data we process will normally be of non-sensitive nature. The types of personal data which we process include e.g., your username, password, email address, first name, surname, job position, company name and phone number. In addition, some of our software products include technologies that allow us to collect certain information about product use. We may also use such technologies to determine whether you have opened an e-mail or clicked on a link contained in an e-mail
The purposes of the processing the personal data as well as the legal basis for the processing are detailed in the table below:
Data subjects |
Personal data (non-sensitive) |
Purpose |
Legal basis |
All website visitors. |
Statistics of website use, e.g., IP addresses, operating systems, browser types, geo-location, entry/exit webpages, time stamp and clickstream data. |
To make available and improve our website, to customize its content to visitors, to perform customer support and to analyse website trends. To create user profiles to provide tailored promotions and marketing offers based on e.g., location, behaviour, or other tracking, e.g., via cookies. |
Our legitimate interest in making our website available and customizing it to visitors etc., cf. article 6(1)(f) of the GDPR. Consent to place cookies on the terminal equipment the visitors, in adherence to EU Directive 2002/58/EF on Privacy and Electronic Communications or any local country specific equivalents. |
Persons using or purchasing our services and products, including signing up to webinars, newsletters, etc |
Usernames, passwords, email addresses, names, job positions, company names, phone numbers, information on whether e-mails have been opened, information on whether links provided in e-mails have been clicked, information on service use. |
To enable data subjects to use services provided by us, including provision of e-mails, newsletters, webinars, etc. To contact data subjects regarding satisfaction surveys or market research. To directly market our services to data subjects. |
Our legitimate interest in enabling data subjects to use services provided by us and to contact data subjects, cf. article 6(1)(f) of the GDPR, and in some cases, our performance of contract with the data subjects, cf. article 6(1)(b) of the GDPR. Consent to receive direct marketing in adherence to EU Directive 2002/58/EF on Privacy and Electronic Communications or any local country specific equivalents. |
Persons requesting information on our services or otherwise contacting us. |
Email addresses, names, phone numbers, information on whether e-mails have been opened, information on whether links provided in e-mails have been clicked. |
To process and respond to requests and queries from data subjects, including to contact data subjects regarding satisfaction surveys or market research. To directly market our services to data subjects. |
Our legitimate interest in processing and responding to requests and queries from data subjects and contacting them, cf. article 6(1)(f) of the GDPR. Consent to receive direct marketing in adherence to EU Directive 2002/58/EF on Privacy and Electronic Communications or any local country specific equivalents. |
Employees (contact persons) of our business partners. |
Email addresses, names, job positions, company names, phone numbers, information on whether links provided in e-mails have been clicked, information on product use. |
To fulfil the contract with the employer of the data subjects, to contact the data subjects etc., including to contact data subjects regarding satisfaction surveys or market research. To directly market our services to data subjects. |
Our legitimate interest in contacting the contacts to fulfil the contract with the organization, cf. article 6(1)(f) of the GDPR. Consent to receive direct marketing in adherence to EU Directive 2002/58/EF on Privacy and Electronic Communications or any local country specific equivalents. |
Users of our mobile applications and social computing tools (users (subject to any supplemental privacy policies issued regarding such). |
Usernames, passwords, email addresses, names, job positions, company names, phone numbers, information on product use. |
To enable online sharing and collaboration among members who have registered to use such services. |
Our legitimate interest in making the functionalities of our services available to users, cf. article 6(1)(f) of the GDPR. |
If you tell us that you do not want us to use your data to make further contact with you, we will respect your wishes, in accordance with the section "Your Rights as a Data Subject” below.
Please find more information on our processing of cookies in our Cookie Policy:
We collect the above personal data from you or your terminal equipment. From time to time, we may also collect personal data that pertains to you through other sources, such as our suppliers or your organization.
Insofar as the processed personal data is provided by you, it is voluntary for you to provide the personal data. However, if you do not provide the personal data, we may not be able to provide our services to you. Personal data provided by your employer is necessary for the performance of our contract with your employer.
To help us provide our services, we may share the personal data with others, for instance our business partners, financial institutions, logistics companies or postal or government authorities, such as customs authorities, involved in the fulfilment of your request.
We also share your personal data with our data processors, e.g., in relation to hosting of IT services, backup, support and web development. It is our practice to require such data processors to handle personal data in a manner consistent with our policies.
Additionally, we may disclose your personal as required by law and/or when we reasonably believe that disclosure is necessary to protect the rights or property of Columbus, our business partners, suppliers, customers, or others and/or when disclosure is necessary to comply with a judicial proceeding, court order, or legal process served on our website.
Such parties can be located inside or outside the EU/EEA.
Columbus is part of a global organization with business processes, management structures and technical systems that cross borders. As such, we may share personal data about you within Columbus and transfer it to countries in the world where we do business in connection with the uses identified above and in accordance with this Privacy Policy. Our Privacy Policy and our practices are designed to provide a globally consistent level of protection for personal data all over the world.
We may transfer your personal data to “third-countries” outside the EU/EEA, including the United States, Switzerland and India. Such transfers are based on either the standard contractual clauses of the European Commission (here) and adequacy decisions from the European Commission (here) or another applicable legal basis for such transfer.
Please contact us (see 'Contact Us' section at the end of the page) if you have questions on our use of data processors, engagement of other data controllers or transfer to third countries, including any requests of documentation of the necessary levels of data protection. Find our contact information at the end of this Privacy Policy.
You have several rights regarding personal data relating to you. Columbus is committed to helping you with exercising your rights as an individual. To do so, please contact us (see 'Contact Us' section at the end of the page). Your rights include:
Read about our Data Protection Measures here.
How long we keep the personal information we collect depends on the type of information, the purpose for which it is used, how sensitive it is, and similar factors. In general, we will retain your personal information for the length of time reasonably needed to fulfil the purposes outlined in this privacy policy (including for as long as need to provide you or our customer with products and services), unless a longer retention period is required or permitted by law.
In addition, if any relevant legal claims are brought, we may continue to process your Personal Data for such additional time necessary in connection with that claim.
When we no longer need to use your personal data, it is removed from our systems and records or anonymised so that you can no longer be identified from it.
If you wish to request that we no longer use your personal data, please contact us (see 'Contact Us' section at the end of the page). We reserve the right to retain and use your personal data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements, etc.
You have the right to make a complaint at any time to the competent Supervisory Authority in our jurisdiction. In Czech Republic, the competent Supervisory Authority is the Office for Personal Data Protection (www.uoou.cz).
However, we would appreciate the chance to deal with your concerns before you approach the competent Supervisory Authority in our jurisdiction, so please contact us (see 'Contact Us' section at the end of the page) in the first instance.
If you have a question about this Privacy Policy or our handling of your personal data, or if you no longer wish to receive marketing e-mails from Columbus, please contact us:
or follow the unsubscribe instructions included in each marketing email.
This Privacy Policy will be updated on an annual basis and when necessary due to changes in applicable law. When changes to this Privacy Policy will be posted, the date at the top of this Privacy Policy will be revised. We recommend checking the website from time to time to inform yourself of any changes in this Privacy Policy or any of other policies.