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Future-proof your retail business

08 januar, 2018
Kristian Albertsen

Account Manager,Columbus Retail

Future-proof retail business
8. januar 2018

Find out if as a retailer, you are up to date on the trends and implementing the right mix of solutions, insight, and expertise to stay ahead of the competition

The world of retail is re-envisioned by emerging technology and evolving customer behaviours. The future of technology and the future of retail are intrinsically linked. Technology is enabling access to better insights into customer behaviour and preferences so that retailers can improve customer experience. By the year 2020, customer experience will replace product and price as the primary factor for brand preference.

What are some of the trends that are shaping the future of the retail industry?

Personalization – Personalization is going to be the key differentiator in the future of retailing. Retailers will be offering highly tailored experiences, targeted real-time offers as companies will be able to recognize the shopper across all the touchpoints, delivering a hyper-personalized experience.

Digital & Physical Integration – Forward-thinking retailers are going to invest heavily in experiences that integrate both digital and physical. As predicted by futurist Faith Popcorn, we can expect hyper-customized concierge and on-demand services, what she calls consutainment, the integration of convenience, consumption and entertainment.

Empowered Retail Workforce – With many routine tasks automated and with access to customer data, the sales staff will be able to deliver a tailored in-store experience to the customers, increasing sales.

The right mix of solutions, business insight and expertise enables you to meet your objectives and thrive in the retail industry. Columbus has helped many emerging and well-established retailers reach their goals and gain a competitive advantage. We help you integrate with Microsoft Dynamics for Retail that is one such solution that paves the way for digital transformation for retailers to deliver richer customer experiences. Watch this video to find out how.

Want to learn more about innovations, technologies, and solutions that are transforming the retail industry? Visit the NRF 2018, Retail’s Big Show. We know that the retail industry is moving quickly. If you need help keeping pace, drop me a line to kal@columbusglobal.com.

For more information, visit: https://www.columbusglobal.com/en-gb/industries/retail/retail-solutions/

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