Earlier this year, we attended the world’s most important retail conference, the NRF (National Retail Federation) 2018. We witnessed and participated in the future of retail and got an unparalleled view into how retail brands of all sizes are transforming themselves for the digital age.
In the beginning of June, the Retail Digital Future Conference took place in Copenhagen and the major topic of the conference was Amazon. Rumors have it that the e-commerce giant is preparing for a launch in Denmark.
Traditionally retail has always been an early adopter of technologies that focused on improving supply chain efficiencies and in-store tracking of the goods. However, the omnichannel and immersive customer experiences are two buzz words that retail industry is fast shifting its gears towards to.