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Customer experience matters because great experiences can encourage loyalty and a higher chance of the customer promoting your brand with the world. Bad experiences encourage the opposite. It’s also important to note customers tend to only remember and talk about their best and worst experiences, not those good to average ones in between.
The increasing importance of high value content to customers has become a key strategy point for businesses committed to their customers’ experience and eCommerce growth. Whether it's gold-standard product information, relevant articles or leveraging data to simplify the buying journey, it's a shared vision and buy-in across the enterprise that clearly drives success.

UK / Blog

Why customer experience matters

Great customer experiences boost trust, loyalty and sales. That’s why CX is so important. Our blog post delves deeper. Read more here.

Q&A: What's next for customer-driven content and successful eCommerce growth?

What approaches are vital to successful eCommerce growth? Why do we need to adopt a customer-centric mindset? We team up with Episerver in this video Q&A.

Why your rental and leasing business needs to embrace digitalisation

The rising popularity of equipment rental and leasing means businesses need to consider digitalisation. Read about some more reasons why in this blog.

How a CRM system and sales force automation improves lead nurturing

Your lead nurturing process is important. A CRM system and sales force automation can help you enhance it. Discover the five main reasons in this blog.

How technology can help enhance your allergen management process

Allergen management is vital. Technology can help you gain more visibility, control and transparency over your manufacturing processes. Find out more here.

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