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Connected Commerce

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Black Friday: How has the shopping trend evolved?

One of the biggest shopping events of the year is nearly upon us, with Black Friday falling this year on 29th November. The day itself has an indeterminate past, but is often said to stem from America around the 1950’s. It was used to describe people taking a sick day from work, the day after Thanksgiving.

4 steps to increasing customer revenue

As Generation Z’s buying power makes its presence felt, the importance of “brand differentiation” is fast becoming recognised as a key influencer in consumer choice and spend.

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