How businesses must re-evaluate their customer experience for future growth and customer success.

Using IoT in retail doesn’t only improve the customer experience, it drives the customer experience by giving businesses the opportunity to gain a better insight into their customer preferences and the opportunity to create a more personalised and interactive ‘shopping’ experience.

At Columbus, we’re so happy to see customers recognised for their hard-earned success. That’s why we want to shout about the recent news of one of our eCommerce customers being honoured in the U.S. just as we were handing out our own customer awards at the ColumbusLive annual UK conference.