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Customers today demand a consistent experience across channels and a more proactive and effective customer service. Companies, on the other hand, face extreme pressure to map the customer journey during each touchpoint and effectively engage customers on any channel or device. Companies desire to optimise the distribution channel between manufacturers, retailers and wholesalers to focus on improving brand awareness and customer loyalty.

At Columbus, we enable companies to link customer experience to business outcomes. We reshape your digital strategy and customer interactions at each step to create a more agile, customer-centric organisation. Our solutions ensure your customer journey is a perfectly orchestrated symphony that delivers harmony, growth and brand advocacy. 

Increased Customer-Centricity

Omni-channel support to ease the buying journey. Effective post sales service to ensure a long-term relationship with the customer.

Deep Visibility into Customer Journey

Understand customer behavior to tailor offerings and create rich, interactive, and engaging digital experiences, while cutting down marketing costs.

Scalability & Business Continuity

Improve ROI through increased productivity, integrated information and best-in-class reporting. Scale your business into new lines of products or brands.

Stephen Higgins

Customer Experience Expert

Want to learn more?

Industry Report

Customer Experience & Loyalty Report

Research suggests that 63% of CRM initiatives fail, yet more than 50% of organisations are redirecting investments towards customer experience (CX) innovations. 

We offer the only completely servitised, fully out-of-the-box Microsoft Dynamics 365 B2B eCommerce solution

In 2018, 57% of B2B executives said their top technology need for investment was an ecommerce platform, making it the highest reported need (BigCommerce). An integrated eCommerce solution gives you the power to delight your customers and maximise your revenues. 
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