Okay, we have soccer fever. Can you blame us? We’re still high off that Women’s World Cup victory! And the awesome parade in New York. But alas, our job is to talk ERP and digital solutions, not soccer—unless we can do both…
Let’s kick off this analogy. And yes, the soccer puns will be plentiful.
Today’s food and beverage industry faces challenges very similar to that of a soccer coach. There are plenty of choices in terms of services, cloud-based software and security. Businesses are forced to be on top of their game to deliver the best results and meet industry demands. With rising costs and competition, it's essential to do more with less.
There are three things necessary to win a soccer match that are also necessary in your ERP solution: strategy, game intelligence and technique. You can think about the combination of those three goals as the “hat trick” of the ERP world.
- Strategy: Omnichannel customer engagement
A soccer coach can only make three substitutions in a competitive game, so she or he needs to choose the right players to break tough defenses, score and protect the team’s territory. Just like a robust ERP system, they need to do more with less.
Customer expectations drive the need for omnichannel customer engagement. Consumers use many digital platforms to communicate and retrieve information. When conducting business globally or locally, it’s important to track your sales, inventory and reach customers on multiple platforms to ensure a successful strategy. E-commerce enables your business to be flexible on this aspect.
A perfect omnichannel business model can lower costs, boost revenue, increase visibility and scalability and provide a more focused business approach. The strategy involves studying your opposition and market trends, creating content that’s rich in quality and fits your business model, and delivering it at the right time with impact. This also comes with having a robust mobile e-commerce platform. So as an “impact substitute soccer player,” the integration with your existing platform is key to provide the coherence needed to break the opposition’s defensive “parked bus.”
- Game Intelligence: Artificial Intelligence (AI)
AI and advanced analytics provide the anchor role in implementing a successful ERP culture across your organization. As a food manufacturer or distributor, you are focused on collecting consumer data to improve your forecast, demand supply, recalls and quality control. AI can form a connective tissue between man and machine to make last minute changes in production, workforce training and detecting anomalies in your products, thereby helping you maintain quality control and compliance.
Advanced AI enables you to sort products based on your business needs, improve transparency and your supply chain by tracking products from farm to consumer, streamline work processes, increase employee productivity and make operations more efficient.
- Technique: Digital Supply Chain
Expansion into newer markets can be a complex process, due in part to increased globalization. This affects the way companies manage their manufacturing and distribution. Operational efficiency is a key word for food manufacturers. A digitally enhanced supply chain process can increase transparency, reduce operating costs, increase revenue and provide accuracy in inventory management.
Enhanced inventory management and transparency in the supply chain process leads to higher customer satisfaction. The connection between suppliers, customers and partners leads to operational efficiency in the entire process. Technology and e-commerce can provide visibility into the supply chain, helping you discover the bottlenecks in your system.
Today’s market is a complex environment and businesses need to focus on strategic planning to respond to everyday challenges. By deploying an efficient ERP software, companies can fight off the competition from omnichannel marketing and meet industry demands.
Similar to a 90-minute soccer game, there’s not much time to implement rapid—yet prudent—changes to deliver a quick, agile and well-informed business structure. Like a soccer coach, an industry leading ERP software can enable your business with the right ‘substitutes’ to discover opportunities, enable increased warehouse and operational productivity with accuracy, all while improving business processes, strategy implementation, cost reduction and delivery time.
Up next, learn how ColumbusFood can enhance your food business using digital tools to your advantage.