The recent emergence of a link between manufacturing productivity and customer satisfaction has disrupted the manufacturing industry.
Many manufacturers are focusing their efforts today on integrating a digital marketing roadmap for manufacturing and physical systems, which can improve visibility, efficiency, flexibility, and cost savings.
They're also moving closer to the now-common term "smart factory" by attempting to connect equipment and factories to leverage data from the smart factory fall to customer call centres, with the goal of improving every aspect of their operations – increasing productivity while also increasing customer satisfaction.
Digital transformation in manufacturing
Digital transformation in manufacturing is fundamentally changing the way many companies do business by enabling a more customer-centric approach while also optimising operations.
Digital transformation in manufacturing uses a digital marketing roadmap for manufacturing that focuses on engaging with customers throughout the product lifecycle and can predict and understand future trends that may affect production or product design. Furthermore, the convergence of physical and digital developments is changing how maximum productivity and customer satisfaction are achieved.
Companies that use the digital marketing roadmap for manufacturing to its full potential can sell value-added services in addition to product sales, generating new revenue streams and strengthening customer relationships, which often leads to increased customer loyalty.
Taking hold of the trend
Here's how Microsoft Dynamics 365 can help manufacturers in five ways:
It's a common misconception among manufacturers that capitalising on trends like these is limited to large, well-resourced manufacturing companies, but with Microsoft Dynamics 365 for manufacturing new unified and flexible solutions, the opportunity to digitize has never been more accessible.
- Optimize supply chain operations through enhanced visibility
By collecting, integrating, and visualizing supply chain data, with help of Microsoft Dynamics 365 for manufacturing, manufacturers can gain better visibility into their operations from production to sales.
As an example, a large industrial automation firm found that by automating the collection and analysis of data from remote installations across their supply chain, they were able to increase their competitive advantage with a faster time to market with the help of Microsoft Dynamics 365 for manufacturing.
Improved visibility and access to supply chain data can also help to inform better collaborative discussions and projects across production, supply, service, sales, and marketing.
- Streamlining asset management
The ‘smart factory’ capabilities within Microsoft Dynamics 365 provide real-time insight into data, which means that manufacturers can monitor machines and resolve any issues remotely. These additional insights into performance, usage and machine lifecycle stage allows manufacturing businesses to provide value-added services such as proactive support, or ongoing monitoring – using this approach, it is possible to enable 24-hour continuous uptime, a great differentiator against competitors!
- Open additional or alternative revenue streams
Through the increase in digital transformation in manufacturing and digital marketing roadmap for manufacturing the use of Internet of Things (sensors), mobile devices and cloud-based data aggregation, manufacturers now have the option to offer services such as proactive maintenance and remote monitoring that supplements usual support.
The ability to intelligently co-ordinate your technicians equipped with mobile tools and data at their fingertips, you can leverage the best expertise to fix a problem, no matter where it is, and minimizes what could have been a costly engagement, another plus for your customers!
- Accelerate innovation and time to market
The best way to pursue innovation is to understand customer needs, or the product a little more.
By using IoT-enabled parts, manufacturers can gain the insights that they need to innovate faster. As an example, through sensors on machines, teams can track and identify faulty or inefficient components in the field and use the information gathered to improve future designs.
Using a data-drive approach can accelerate the cycle of innovation and decrease time to production. Watch our webinar on how we helped our customer successfully implement Microsoft Dynamics 365 for manufacturing for more information on improving your time to market and accelerate business innovation.
- Increase customer loyalty
It’s all about data. Through predictive analytics (available with Microsoft Dynamics 365) and the ability to deliver value-added services to your customers, you can build trust through fast and convenient responses. With a connected platform, you can solve potential problems remotely before your customers feel the impact, proving your value and building loyalty and trust.
Predictive analytics available in Microsoft Dynamics 365 for manufacturing also allows you to configure differentiated offerings based on each customer usage and purchasing history. Solving customer problems or potential shortages before they have the chance to happen is what can increase your customer loyalty. Find out how we can help you focus better on your customer service.
What Microsoft Dynamics 365 means for manufacturers
Microsoft Dynamics 365 for manufacturing ends the artificial divide between CRM and ERP systems and supplements necessary capabilities with rich analytics, embedded intelligence, and the convenience people expect from consumer apps on their phone or tablet.
Microsoft Dynamics 365 for manufacturing unites the front office and the back office with a single end-to-end system for managing every aspect of your business, at the pace and scale that’s right for you.