In today’s business world, big data and analytics are transforming nearly every industry, and fresh produce industry is no exception. Challenged by stringent food safety regulations, fear of product recalls, disparate supply chains and quickly perishable goods, the produce industry can leverage data and analytics to effectively mitigate these risks, improve safety and maximize the yields.
The U.S. fresh-cut fruit and vegetable market is one of the fastest growing segments. It is estimated to be a $27 billion dollar market according to PMA Research and Development. A steady growth is forecasted for the fresh produce industry as it heads toward innovative ways to keep ahead of the competition.
Between now and 2050, the world’s population will increase from 7.2 billion today to 9.6 billion in 2050. This will require a 70% increase in food production, without additional land or natural resources to do so [Source: FAO, UN]. With finite resources, it will take innovation and use of new age technologies to meet the world’s food demand.
The fresh produce growers and distributors are in a challenging business: volatile supply chain conditions, perishable goods, recalls and constant pressure to remain compliant with stringent food safety regulations.