The U.S. fresh-cut fruit and vegetable market is one of the fastest growing segments. It is estimated to be a $27 billion dollar market according to PMA Research and Development. A steady growth is forecasted for the fresh produce industry as it heads toward innovative ways to keep ahead of the competition.
Between now and 2050, the world’s population will increase from 7.2 billion today to 9.6 billion in 2050. This will require a 70% increase in food production, without additional land or natural resources to do so [Source: FAO, UN]. With finite resources, it will take innovation and use of new age technologies to meet the world’s food demand.
The fresh produce growers and distributors are in a challenging business: volatile supply chain conditions, perishable goods, recalls and constant pressure to remain compliant with stringent food safety regulations.
Small to Midsize Businesses (SMBs) are always on an accelerated journey towards gaining new customers while maintaining existing customer relationships. In this race of growth and sustainability technology plays a vital part. Modern day technology can help SMBs be more productive and efficient while aiding them to make effective business decisions based on real-time data and analytics.