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Looking for the new B2B communicator

2 min

Data and brand need to meet in a consistent manner for a marketeer to create great everyday marketing experiences.

Stop pushing your content, start creating value

2 min

Stop pushing your content to the audience, instead, understand the value that the content brings to the reader.

The funnel is dead - long live the winding road!

The customer buying journey winds between stopovers at sales and marketing for several months, to finally – hopefully – result in a deal.

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