So, you’ve decided the cloud is for you and we’re not surprised, there are many reasons to like the cloud… Virtually limitless computing resources are available, and they can scale to meet your needs with minimal notice. All you pay for is what you actually use, not what you might one day use.
In a recent interview with The Record, Columbus Practice Director, Chris Braisby and our Technical Director, Martin Clothier, explained the business areas in which the innovative use of analytics can really make a difference.
Recently, the Danish Government announced its digital strategy, which aims at getting Denmark back on track in the digital race. Denmark is losing ground to other countries, especially to those in Asia. The government is therefore launching 38 initiatives that will help Danish SME companies to digitalize. A strong and visionary initiative from our Government, which I am welcoming with open arms. However, companies must act upon this opportunity, otherwise it is a waste of money and resources.
Understanding your customers better than they understand themselves is the key to success. Insight into the customer’s digital behaviour is increasingly becoming a game changer when it comes to giving customers the unique and personal buying experience.
Your business partners and customers want to engage with your company in a productive manner, based on shared values and objectives. You can make this much easier for them by integrating systems and information sources.
If you are looking for opportunities to improve the productivity of people and processes, the right systems integrations can help. On the other hand, lacking or unmanageable integrations can set you back.