Today, the walls of the corner office have fallen. Along with Millennials entering the labour market, technology has overtaken the exchange of knowledge and admiration has disappeared. This imposes new requirements to the manager including a significant change in leadership style.
Recently, the Danish Government announced its digital strategy, which aims at getting Denmark back on track in the digital race. Denmark is losing ground to other countries, especially to those in Asia. The government is therefore launching 38 initiatives that will help Danish SME companies to digitalize. A strong and visionary initiative from our Government, which I am welcoming with open arms. However, companies must act upon this opportunity, otherwise it is a waste of money and resources.
Today, the most important and wanted employee group is the Millennials – also called generation Y. They are the best educated, most travelled, most digitized, most outgoing and the most ambitious generation ever. But also the hardest to attract and retain.
Understanding your customers better than they understand themselves is the key to success. Insight into the customer’s digital behaviour is increasingly becoming a game changer when it comes to giving customers the unique and personal buying experience.
Your business partners and customers want to engage with your company in a productive manner, based on shared values and objectives. You can make this much easier for them by integrating systems and information sources.