With over 15 years experience in E-commerce, our expertise has been instrumental in the successful implementation of Optimizely, a platform we have mastered to drive tangible results for our clients. This dedication and capability were recognized when we were honored as the 'Commerce Partner of the Year' in the UKI for 2023 and 2024, solidifying our position as a trusted leader in the field.
We can help to take your e-commerce to the next level with Optimizely (formerly Episerver), the ultimate solution for creating and converting engaging digital experiences. Our dedicated team of specialists will be your trusted partner throughout the journey to provide you the best opportunity to maximise your company's growth and dominate your market.
The platform enables the collection, integration, and activation of customer data from various sources.
Advanced segmentation capabilities that enable more granular and precise customer segments
Unified customer view that enables personalised customer experiences and helps you make data-driven decisions
The platform uses artificial intelligence and machine learning to deliver advanced personalisation capabilities
AI-powered algorithms analyse customer data and behaviours to deliver relevant and tailored experiences in real-time.
Delivers dynamic content and offers that immediately respond to customer behaviour and preferences
Optimizely is known for its powerful experimentation and A/B testing features
In addition to traditional A/B testing, there is also the possibility of conducting multivariate tests
Easy to set up and experiment to optimise digital experiences, improve conversion rates and maximise your return on investment
Headless commerce solution that separates the frontend and backend of your e-commerce platform
Provides increased flexibility and enables more consistent and personalised experiences across multiple channels, including web, mobile, voice assistants, and IoTs devices
Leverages the benefits of cloud-based infrastructure, reducing the responsibility of managing your IT infrastructure on-premises
Specially designed to address business needs at scale and adapts to the changing needs of your business
Offers flexibility and a scalable solution that ensures your business grows and adapts your digital experiences over time
Offers a high degree of integration with other systems and tools, such as CRM, ERP, and marketing automation tools
Charterhouse Holdings is a well known garment manufacturer based in Derby, UK. Charterhouse chose to implement Optimizely Commerce, with Columbus as the implementation partner due to their proven track record in implementing Optimizely.
Facing challenges with their previous platform, Charterhouse were seeking a more efficient web solution which integrated with their ERP system, Microsoft D365 F&O.
Toolstream is a B2B tool distributor that supplies thousands of market-leading hand tools, power tools and premium workwear, to independent and national retailers around the world. Using the Optimizely platform, we helped Toolstream deliver outstanding customer service and experience with a scalable e-commerce platform
Due to the success of this project, Toolstream were awarded 'Best Buying Experience' and Columbus awarded 'Commerce Partner of the Year' by Optimizely in 2023.
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