How to master the dos and don'ts of Business Analysis

A Columbus x Censhare webinar

Before you invest in new technology or embark on a digital transformation project, ask yourself: Do you really understand what your business needs?

In this expert-led webinar, Columbus and Censhare break down the essentials of business analysis, explaining you the critical dos and don'ts that will make - or break - your next project.

Whether you’re tackling marketing inefficiencies or evaluating your digital stack, this conversation will equip you with the clarity, process, and strategic insight to move forward.

Key takeaways:

• What Business Analysis actually is
  Move beyond buzzwords - learn how business analysis uncovers real needs, not just technical requirements.

• The don’ts that lead to failure
  Avoid common pitfalls like tech-first thinking, siloed decision-making, and skipping stakeholder engagement.

• The dos that drive success
  Discover the right approach to stakeholder alignment, process discovery, and strategic goal-setting.

• Who should be involved and why
  From C-suite to end users: why involving the right people changes everything.

• Why Censhare + Columbus works
  Learn how this partnership blends technology insight with cross-industry consulting to deliver real transformation.

•  And much more...

This is your blueprint for smarter transformation. Sign-up today!