Join us in New York for deep trend-spotting, visionary leadership, and next-gen AI transformation — and get ready for a year of bold, human-first innovation. Follow our insights, tours and expert perspectives.
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Events
NRF 2026When & Where
Why NRF matters
At Columbus, we’ve long believed that retail’s future will be defined not just by becoming digital — but by becoming intelligent.
That’s why NRF 2026 is more than just a conference for us. It’s a strategic crucible where the biggest shifts are happening: agentic AI, unified commerce, resilient operations, and a new kind of human-centered leadership.
Our mission is twofold: to listen, and to act. We’ll be immersing ourselves in the most forward-thinking sessions, engaging with visionary leaders, and scouting the boldest ideas — not just to reflect on what’s next, but to bring it back to our clients and partners.
Want pre-NRF insights for what to expect?
NRF is where retail leaders gather to understand what’s next, from AI-enabled operations to unified commerce architectures built for speed and scale.
Our Columbus experts will explore how agentic AI, intelligent forecasting, retail media, sustainability and immersive experiences are reshaping growth opportunities across the sector. Their pre-written insights and store tour learnings offer practical guidance for organisations preparing the 'NRF agenda'.
Ever gone mystery shopping in NYC?
During NRF, we will embark on several 'mystery shopping' tours that we promote on LinkedIn.
We will share some of the most innovative stores to visit in New York City. Stores that challenge conventional retail norms and provide an immersive look into the future of consumer interaction.
