How we address, the choice of words and perspectives are some of the factors that influence the reader's perception of us. Small nuances can make a large difference. Our tone of voice is there to help us convey a message, build trust and build consistency and influence our image to our wished positioning.
Our tonality is based on who we are and what drives us in our daily job. This is how you could describe us our collective personality and agenda in one sentence:
We are passionate nerds who help our customers becoming winners
So, how does this Passionate Nerd sound? To make it easier to grasp, we have divided it into three important guidelines:
1. Think outside-in
Try putting yourself in the reader's situation and experience when reading your text. How do you envisage the reader to perceive your tone and your choice of words? Important is also to make sure the reader gets any value out of your text. What knowledge, inspiration or ideas are you trying to convey?
2. Show your enthusiasm
We love to do what we do and we want that to shine through in every text we create! After all, we are Passionate Nerds! Not boring nerds 🤓 . Hopefully, your passion for the topic will be contagious on the reader.
3. Be personal
Always include your own reflections and experiences. Use a direct wording - as if you spoke directly to that person. You could also make the text easily readable, by inviting the reader with questions - right? Imagine your text as a dialogue rather than a monologue.