Understanding your customers better than they understand themselves is the key to success. Insight into the customer’s digital behaviour is increasingly becoming a game changer when it comes to giving customers the unique and personal buying experience.
Proveržis (angl. disruption) jau tapo madingu terminu, kuris dažnai siejamas su skaitmenizavimu. Tačiau nors šios dvi koncepcijos yra susijusios, svarbu jų nesuvienodinti. Thomas Honoré straipsnyje sužinokite, kaip jas atskirti ir pasirengti skaitmeniniams pokyčiams bei galimybėms.
We keep chasing it. The success. Every day, every quarter and every year. We constantly want to see improvement and reach our goals. In business, success is essential. However, success has a downside. We become dazzled by it, and then we don’t understand the reason for the success. Therefore it is important to be more skeptical of the success than of the defeat.
Disruption hits all industries, from free newspapers, car sharing and low-cost telecommunications. We all know examples from Airbnb and Apple, but disruption is not just something from Silicon Valley; it happens everywhere. Columbus’ CEO Thomas Honoré is co-author of the book Disrupt or die, which is released on May 9.
In a time when work is borderless and demands on us keep increasing, stress lurks just around the corner. But the gradual transition between work and leisure also means that we need a clearer distinction between being busy and having stress.