At PIMpoint Elina Aalto, eChannel Manager at Cramo Group, will talk about why and how product content is a crucial part of Cramos digital transformation.
Cramo operates on 14 markets and is the market leader in Northern Europe within equipment rental services. They have a total of 230,000 rental products in their portfolio. In 2016 they embarked on a digital journey with the goal of being a digital shaper within their field.
Elina Aalto is eChannel Manager at Cramo Group. During PIMPoint, she will reveal Cramos strategy around product content and how it is a crucial part of their digital transformation. With the goal of being relevant in every step of the customer journey Cramo hopes to strengthen the relationship with their customers and shape the landscape within their industry.
About Elina Aalto
Elina Aalto is eChannel Manager at Cramo Group and is responsible for the execution of Cramos digital strategy. She has broad experience from e-commerce and online trading both from the client and consultant side.
See the presentation at 1.30 P.M at PIMpoint!