Aktuelle tendenser og nyheder indenfor Digital Transformation - Columbus

Microsoft Commerce on the rise for B2B Commerce

Skrevet af Johan Ahlberg | okt. 26,2023

More and more B2B companies that are using the ERP system, Microsoft Dynamics 365, are now exploring the built-in commerce solution Dynamics 365 Commerce. Since it's fully integrated with the business and finance system, there are significant advantages when it comes to efficiency and time to market.

Microsoft Dynamics 365 is a powerful cloud-based enterprise ERP suite that combines various business applications to help organizations manage their operations, finances, sales, customer service, and more.

With Dynamics 365 Commerce, you can achieve an omnichannel solution that seamlessly integrates back-office operations, in-store experiences, and digital sales teams. This platform empowers businesses to enhance brand loyalty and personalize customer interactions.


Dynamics 365 Commerce allows companies to grow with a unified digital commerce solution that can be expanded according to specific needs and requirements. Photo: Microsoft.

Which company is a good fit for Dynamics 365 Commerce?

Generally, the solution is suitable for many types of companies, from midsize to enterprise, within segments like brands, manufacturers, and wholesalers. Naturally, digital and e-commerce maturity varies between markets, segments, and companies. A notable benefit of the solution is its scalability; you can scale as you grow. Start with one market or segment and leverage that knowledge when expanding to the next.

Three reasons why Dynamics 365 Commerce is on the rise for B2B Commerce

  1. No ERP integration required:
    Dynamics 365 F&O and Commerce are seamlessly integrated, offering a unified platform for e-commerce. This integration ensures real-time data synchronization between your e-commerce store and back-office operations, guaranteeing accurate inventory management, order processing and customer data.
  2. Easy-to-use site builder:
    Microsoft Commerce includes a user-friendly CMS and Site builder. Non-developers can easily implement editorial changes within the site builder, accelerating the time to market for the sales and marketing department.
  3. Out-of-the-box B2B functionality: 
    Microsoft Commerce boasts numerous standard B2B functions right out-of-the-box. It's straightforward to incorporate the tailored business logic from the ERP system into the eCommerce solution, including features like Matrix ordering, Order by SKU, Re-order capabilities, Contract Pricing, etc.

Interested in learning more about Dynamics 365 Commerce?
Don't hesitate to get in touch.