For any business, regardless of the sector, any large spend needs to be justified. In this case, if you’ve invested in a new eCommerce platform and strategy, you want to make sure you’re doing everything you can to maximise your ROI. Here are some tips to help you ensure that...
If you prefer watching videos, watch the video below to check out the time when we chatted to Episerver about this topic...
You can prevent your sales from plateauing or staying at a consistently low level by focusing on your customer acquisition. But this isn’t the only approach. In fact, it can be a more valuable strategy to work on increasing the average basket value of your existing customers.
After all, it costs five times more to attract a new customer than it does to retain an existing one.
Here are some ways to increase the basket value of your existing customers and bump up your average order value at the same time…
Personalisation is huge right now and it’s likely to stay this way as consumers prefer to only receive content that’s relevant to them. And when it’s relevant, they’re more likely to be engaged.
Here are some examples of personalised content:
As you can see, these five examples all aim to provide consumers with content they might be interested in so they can be persuaded into purchasing something.
Mobile commerce is one of the most popular industry trends – not that this will come as a surprise. You only need to take a look around you when you’re out in public. It won’t take you long to notice that almost everyone is on their phones, whether they’re browsing social media, reading news articles or purchasing goods online.
In the UK, nearly half of consumers (43%) prefer to shop online via their mobiles. This is why having a mobile app can help boost your overall customer engagement.
There's a range of technology options available with different cost and benefit profiles that need to be considered. Here are some key ones:
Like your eCommerce site, you should also focus on creating an intuitive user interface (UI) to enhance user experience (UX) as this will reduce the likelihood of cart abandonment.
As well as reviewing your goals when it comes to eCommerce, you should also know what you can actually achieve as a business. So, look at what aspects of your business work well now with your current eCommerce offering or what you want to change and identify what might be holding you back from an operations point of view.
Also consider the key points of leverage within your organisation, whether it’s a system or the way your teams work together, and how that might work with your new strategies or systems.
Essentially, it’s not necessarily about your choice of eCommerce system. It’s about how that system fits into your business and can help propel you towards achieving your goals.
Boosting customer engagement can help you improve the ROI of your eCommerce platform but it all starts with satisfying your customers. There’s no use investing in a state-of-the-art eCommerce platform, complete with a shiny new CMS and PIM system, if you’re not attracting customers and adequately meeting their expectations.
This is what we discussed in our discussion with Episerver. The video above is just a snippet of the full discussion. Click the button below to watch the whole interview and discover how you can boost eCommerce sales and grow your business.