B2B and B2C organisations are in a race – to digitally transform business operations in line with other industries. But it’s an obstacle course for those with a legacy retail presence to deal with, purchase patterns to monitor, and suppliers and distribution channels to manage. Plus, no two contracts are ever the same.
As an IT services company with a strong focus on helping UK businesses capitalise on digital disruption, we have been dealing with the challenges of bringing eCommerce and ERP capabilities together for B2B and B2C organisations. We think we’ve cracked it with our new eCommerce solution. Read on and see if you agree.
There’s a growing move towards 'as-a-Service' and 'on-demand' technology deployments - and for good reasons. These deployment models offer scalability and flexibility which means businesses only pay for the services they use when they use them. It seems like a no brainer.
But in the B2B space, this model is still scarce. Organisations are still overhauling legacy commerce systems – with B2B lagging slightly behind B2C in the digital transformation race. Static, non-mobile optimised marketplaces are common sights on B2B web presences.
The question is, how can businesses meet the needs of diverse, increasingly online customers with differing needs and expectations, with a single solution?
How did we develop Columbus eCommerce? We drew on over 100 years of experience from our in-house eCommerce team to address common pain points of both B2B and B2C retail organisations in a single, affordable solution.
With plug-in technology, we offer the ability for customers to quickly deploy and customise additional functionalities, based on their unique B2B or B2C business requirements. Above all, we offer this solution – including all necessary software, services and infrastructure – for a single, fixed monthly fee.
How can eCommerce from the cloud help your business embrace digital disruption? Learn more about our eCommerce solution and what it can do for your business below.