You might have seen the terms ‘application management’ and ‘IT support’ used interchangeably. We certainly have. But they’re actually two different things and we’ll explain how so in this blog post. Get ready to learn…
Traditional IT support is often known as a ‘break-fix’ level of support due to the process’ reactive nature. When something isn’t working properly, you notify your IT support desk/team and wait for the issue to be resolved.
The services an IT support partner or team offer include:
Also known as managed services, application management is a set of services offered by a third-party company to monitor and manage your applications. They may manage some or all.
The services an application management services (AMS) partner might offer include:
Straight away, you can see that an AMS partner offers a more comprehensive service than IT support, regardless of whether IT support is in-house or outsourced. As the name might suggest, IT support will handle IT-related tasks, such as diagnosing and resolving software and hardware faults.
An AMS partner will not only improve your IT setup but they can improve your entire application landscape and network/environment. By taking over the management of your business applications (as their name suggests), they can analyse your systems and offer you strategic advice based on improvements that could be made. For example:
An AMS partner take a vested interest in your business’s long-term success, not just how well it’s performing right now.
Application management takes on an arguably more proactive approach than traditional IT support.
So, we said earlier that IT support often involves a user notifying the help desk when there’s an issue. Rather than waiting for an issue to occur, an AMS partner will be monitoring your systems. They’re always looking for potential disruption and are ready to proactively remediate.
That way, any issues can be resolved before they become problems.
Additionally, coverage options range from normal business hours to round-the-clock so application management is ‘always on’. In contrast, traditional IT support may only be able to help during standard business hours.
If your business doesn’t rely on its IT infrastructure to be available 24/7, then the traditional IT support approach may be fine.
If you outsource your IT support, you can gain access to IT specialists who can dedicate their time to maintaining your business’ IT needs. That frees up your in-house IT team to focus on higher-level tasks, such as building a digital innovation roadmap to push the business forward.
But that’s just one area of the business.
When you work with an AMS partner, you gain access to an exclusive talent pool - specialists with expertise in managing applications like the ones your business relies on and using that knowledge to drive efficiency across your entire business. Not just the IT department.
Not only does this mean you can maximise resource optimisation (and avoid paying for resources you don’t need), but it can help you stay competitive. For example:
For many businesses, partnering with a third party that can offer you managed services rather than just outsourced IT support is the better investment. An AMS partner can offer a more holistic service, focusing on improving your overall IT environment rather than just diagnosing and fixing IT-related issues as they happen.
But how do you find the right partner? A key thing the best AMS partners can offer is the ability to act as a trusted advisor. They will develop a relationship with you beyond a point of sale or project-related transaction. And thanks to the strength of this relationship, plus the advisor’s credibility and reliability, you can approach this individual for advice, rather than the business as a whole, even if the question falls outside of their personal skillset.
Learn more about application management and how you can find the right partner in our guide below.