Manufacturers need Customer Relationship Management (CRM) systems to centralise essential customer data and make it easier for your team to access what they need, when they need it. That could be data to tailor individual customer experiences or built-in analytics to improve decision making.
Microsoft Dynamics 365 is often a clear choice for manufacturers. Here’s why the Customer Engagement (CE) suite is the best CRM for manufacturing businesses:
As mentioned earlier, a CRM system stores your customer information in one place, making it far easier to find what you need. Thanks to this, you now have a 360-degree view of your customers and can:
When customer information is stored in one place, it’s not only easier for you to quickly find the required answers and resolve customer cases, but it’s also easier to monitor market trends.
For example, customer needs are constantly changing. A great manufacturing CRM system, like Microsoft Dynamics 365 CE, can help you predict how they might change.
Then, there are IoT diagnostics and device update features which will help you transition from a break/fix service model into a proactive and predictive one. This can help you stay competitive and ensure you’re consistently exceeding customer expectations.
Thanks to centralised information, your customer-facing teams have everything they need to stay focused and productive, regardless of their location. This is particularly important for sales teams.
Microsoft Dynamics 365 CE gives your salespeople clear and achievable tasks. And with AI and predictive scoring, they’ll be prioritised so your sales team know what to focus on.
As for your marketing team, they can take advantage of built-in A/B testing features to ensure their campaigns are performing as effectively as they should. Then, they can use lead scoring models and sales readiness grades to identify the best leads and pass them over to sales.
Modern day customers have higher expectations than ever before. For example, they want answers to their queries and problems instantly. Dynamics 365 CE gives your customers access to knowledge resources and AI-powered virtual agents (e.g. chatbots) to quickly resolve popular issues.
This saves time for your customers and customer service team who can now focus on more complex customer issues.
In addition to quick case resolution, Dynamics 365 CE offers powerful AI features to help you have more meaningful conversations and develop deeper connections with customers.
For example, conversation intelligence detects customer emotions so your sales team can respond in the right way. There’s also the LinkedIn Sales Navigator integration, which gives you:
When information is stored in one place, this allows your teams to spend less time searching and more time on their other vital tasks. But that’s not the only way Dynamics 365 Customer Engagement boosts productivity.
The suite also:
Finding the right CRM software for any business is complicated. For the manufacturing industry, it can be even more complicated - with advances in technology, competitors moving at a fast pace and market demands constantly growing. The right CRM can help manufacturers better manage their customer needs and automate key sales processes to improve efficiency.
If you’d like to learn more about the Dynamics 365 Customer Engagement apps, click the button below to download our ultimate solutions pack.
Manufacturers have long prioritised waste reduction and improving efficiency. While these do impact customer experience (e.g. reducing lead times), it’s time to look further afield.
In our guide, we cover how manufacturers such as yourself can improve your customer engagement strategy to enhance your overall CX. You’ll also learn how you can use Industry 4.0 to transform CX - for the better.