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Welcome to the epicenter
of retail trends

Our trend reporting from the world's biggest retail conference   

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    What is NRF?

    The National Retail Federation (NRF) takes place on January 11th - 14th in New York City and is the world's biggest and most influential retail conference. The event attracts retailers and solution suppliers from all across the globe to explore the latest trends, technologies, and strategies shaping the future of the industry.

    Columbus will attend NRF 2025 to share live updates, insightful blog posts, and glimpses into the shopping streets of New York City. 

    Stay connected, stay ahead together with us.

    Dan Andersson

    Head of Strategy & Service Development

    Ole Johan Lindøe

    VP Digital Commerce, Norway

    Samuel Sapire

    VP Digital Commerce, Sweden

    Rob Watson

    Principal Advisor

    Julia Rochelli

    Cloud ERP Advisor

    AT THE FOREFRONT OF RETAIL EXPERIENCES

    The retailer's guide to 2024 is still available

    Retailers, recap on how to empower yourselves with the knowledge to seise the lead in dynamic times.

    Dive into our retail guide built for outlining retail, crafted from expert's insights from NRF 2024, to navigate change with confidence.

    Download your copy

    Ever gone mystery shopping in NYC?

    TRENDS FROM THE SHOPPING STREETS 
     
    During NRF, we will embark on several 'mystery shopping' tours that we promote on LinkedIn.

    We will share some of the most innovative stores to visit in New York City. Stores that challenge conventional retail norms and provide an immersive look into the future of consumer interaction.

    Key trends to watch at NRF 2025

    AI-powered retail experiences

    • Hyper-personalization: AI algorithms elevating customer experiences by tailoring product recommendations and marketing messages based on individual preferences.
    • Chatbots and virtual assistants: Retailers increasingly leveraging AI-powered chatbots and virtual assistants to provide real-time customer support and enhance online shopping interactions.
    • Dynamic pricing strategies: AI-driven dynamic pricing models is becoming more sophisticated, allowing retailers to optimize prices based on demand, competition, and other market factors.

    Sustainability integration in retail

    • Circular retail models: Retailers will adopt circular economy principles, focusing on sustainable sourcing, product life extension, and recycling to minimize environmental impact.
    • Transparency and accountability: Consumer demand for sustainable practices will drive increased transparency in the supply chain, with retailers showcasing eco-friendly initiatives and responsible sourcing.
    • Carbon-neutral supply chains: Companies prioritizing to reduce their carbon footprint, with a shift towards sustainable transportation, packaging, and energy-efficient operations.

    Omnichannel excellence

    • Seamless customer journeys: Retailers enhancing the integration of online and offline channels, providing customers with a seamless experience across various touchpoints.
    • Unified inventory management: Omnichannel retailers will adopt advanced inventory management systems, ensuring accurate stock levels across all channels and reducing the risk of stockouts.
    • Buy online, pick up in-store (BOPIS) innovations: Retailers will refine and expand BOPIS services, leveraging technology to streamline order fulfillment processes and improve customer convenience.
    RETAILON DEMAND WEBINARS

    How to create a 360° view of seamless customer journeys in retail?

    Today, retailers are facing more challenges than ever thanks to changing customer expectations and increased demands, in addition to the post pandemic worries.
     
    Our industry experts Louise Fruelund Hermansen and Rob Watson, are here to guide you through the world of customer satisfaction and how to attract, delight and keep your customers coming back for more – all key enablers for great retail experiences.
     
    In these webinars, we provide insights that will fit your retail agenda perfectly by covering how to:
     

    • 🛍️ Create omni-channel experiences that customers demand and desire today.

    • 🛒 Capture and unify customer data to create targeted offers.

    • 🏦 Build roadmaps to better understand your customers and increase customer lifetime value.

    Watch the webinars

     

    What to expect from NRF 2025 - retail’s biggest show?

    Let our dedicated commerce experts guide you through sharing their own personal NRF expectations. 

     

    Read more
    Dan Andersson

    Dan Andersson

    Head of Strategy & Service Development

    Do you want to know more?

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