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Using customer journeys to stand out in B2B commerce

Why manufacturers need digital experiences that are adaptable across markets, roles, and routes to market

Article

Close-up of polished metal surfaces in an industrial setting.

The future of B2B commerce in manufacturing is shareable, not just scalable

Global B2B companies need a digital foundation that does more than just scale. For manufacturers, regionalisation is making markets more diverse again.

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OMS in manufacturing: Meeting B2B buyer expectations post-checkout

How manufacturers can align fulfilment with today’s complex orders and fragile supply chains

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Why B2B digital commerce needs clear ownership

As global strategies start to meet regional realities, it’s time for B2B companies to re-evaluate how they scale their digital commerce.

Scaling B2B commerce in times of regionalisation

Why manufacturers need digital platforms that balance global consistency with local adaptability

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Climbing the generative AI maturity ladder. Where are you?

With the introduction of generative AI, the opportunities to drive business innovation has multiplied. Businesses often face challenges in adopting these new technologies.

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The importance of premium post-purchase service

With several options available to consumers at a touch of a button, exceptional post-purchase customer service can be a vital differentiator for your brand.

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Some of our work

A global digital platform supports KK Group’s international growth

Read how KK Group strengthened its digital foundation with Columbus, creating a global core platform for international growth, automation and AI readiness.

Case

Transforming Litehouse foods through organisational change management

This case study explores Litehouse’s challenges, the role of OCM in their transformation, and how the partnership with Columbus helped shape a strong, people-centric journey.

Case

Biometria digitises operations to drive transparency and sustainability in forestry

Biometria partnered with Columbus to modernise its technology, replacing its legacy platform with VIOL 3, a next-generation system.

Case

B&O's transformation: Driving innovation, efficiency, and luxury experiences

With Columbus as a strategic advisor and implementation partner, B&O has set out on an extensive digital transformation project, taking an integrated approach to innovation, internal processes, and customer experience across all channels.

Case

Vedum ready for 100 more years of success with M3 Cloud

Together with Columbus, Vedum implemented Infor M3 Cloud to increase operational efficiency and futureproof the business’ IT infrastructure. Read the case study here.

Case

Contura ignites customer support with Microsoft Dynamics CE

Learn how Columbus helped Swedish manufacturer Contura to increase efficiency, service quality and cost control with Dynamics 365 CE. Read the case study here.

New ERP system strengthens Devold of Norway's global growth ambitions

The wool manufacturer, Devold of Norway, is now better prepared for the future with Microsoft Dynamics 365 as its new ERP solution. Close collaboration between Devold's team and Columbus has been key to the project's success.