Columbus Global | Insights

No need to fear – AI-driven personalisation - Hero

No need to fear – AI-driven personalisation, when done right, delivers results

Personalising your site increases sales value, improves conversion rates and leads to more satisfied customers. Yet, some marketers fear that too much personalisation might scare customers away. But there is no need for concern – the data confirms the opposite.

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Unleashing the power of Experimentation

Organisations across all sectors increasingly understand that delivering excellent customer experience is no longer a choice; it's a necessity. But how can companies stay ahead of the curve?

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Understanding “the voice of the customer” for better customer experiences

How can you ensure that every interaction with your customers exceeds their expectations?

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Perform a health check on the user experience

Consumers have increasingly high expectations of the user experience offered by digital sales channels. Our health check allows businesses to guage the quality of those experiences and assess the user-friendliness of their e-commerce solutions.

How Generative AI can support in complex sales and RFQs

Selling complex products and services can be a time-consuming process. But with smart use of generative AI, businesses can reduce the time spent...

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Biometria digitises operations to drive transparency and sustainability in forestry

Biometria partnered with Columbus to modernise its technology, replacing its legacy platform with VIOL 3, a next-generation system.

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RICS restores operational trust in Microsoft Dynamics 365 Finance with AMS by Columbus

RICS partnered with Columbus to stabilise and strengthen its Dynamics 365 Finance platform. Through application management services (AMS), the company has improved performance, built internal capability and reduced operational risk, restoring confidence across finance and digital teams.

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Preparing The Senator Group for the next phase of growth

Hear how the UK’s largest office furniture manufacturer worked with Columbus to move complex desking operations to Microsoft Dynamics 365.

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Vend transforms its Nordic digital marketplace with Dynamics 365

Read how Vend worked with Columbus to modernise ERP and CRM processes with Dynamics 365, improving reporting, automation and cross-country operations.

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How Bubbleroom rebuilt its e-commerce for European growth

Bubbleroom partnered with Columbus and Shopify to turn a bold expansion plan into live European markets on a scalable e-commerce platform built for growth.

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A global digital platform supports KK Group’s international growth

Read how KK Group strengthened its digital foundation with Columbus, creating a global core platform for international growth, automation and AI readiness.

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New ERP system strengthens Devold of Norway's global growth ambitions

The wool manufacturer, Devold of Norway, is now better prepared for the future with Microsoft Dynamics 365 as its new ERP solution. Close collaboration between Devold's team and Columbus has been key to the project's success.

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Transforming Litehouse foods through organisational change management

This case study explores Litehouse’s challenges, the role of OCM in their transformation, and how the partnership with Columbus helped shape a strong, people-centric journey.

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Biometria digitises operations to drive transparency and sustainability in forestry

Biometria partnered with Columbus to modernise its technology, replacing its legacy platform with VIOL 3, a next-generation system.

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RICS restores operational trust in Microsoft Dynamics 365 Finance with AMS by Columbus

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B&O's transformation: Driving innovation, efficiency, and luxury experiences

With Columbus as a strategic advisor and implementation partner, B&O has set out on an extensive digital transformation project, taking an integrated approach to innovation, internal processes, and customer experience across all channels.

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Vedum ready for 100 more years of success with M3 Cloud

Together with Columbus, Vedum implemented Infor M3 Cloud to increase operational efficiency and futureproof the business’ IT infrastructure. Read the case study here.

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Contura ignites customer support with Microsoft Dynamics CE

Learn how Columbus helped Swedish manufacturer Contura to increase efficiency, service quality and cost control with Dynamics 365 CE. Read the case study here.