Columbus x NRF 2027: Leading intelligent retail

At NRF 2027 we will decode the trends, technologies and retail shifts that will define the year ahead.

Our team is heading to New York for NRF 2027 to explore the trends, technologies and leadership shaping retail’s next chapter. We believe retail’s future is about more than becoming digital – it’s about becoming intelligent, with agentic AI, unified commerce and resilient operations driving the change.


For us, NRF is more than a conference. It’s an opportunity to learn from visionary leaders, challenge perspectives and discover what’s next. Our mission is to bring those insights back to our clients and partners, turning fresh thinking into meaningful innovation and more human-centred retail experiences.

Meet our experts

Dan Andersson
Dan Andersson GTM & Solution Director, Digital Commerce
Rob Watson (Profile)
Rob Watson Principal Advisor, Digital Commerce

Events

NRF 2027

When & Where

Jan 10, 2027 - Jan 12, 2027
Javits Convention Center, NYC

What will shape retail in 2027? Let's explore at NRF in New York.

From agentic AI and AI-powered shopping experiences to unified commerce, smarter operations and the reinvention of physical stores, retail is entering an exciting period of change. NRF 2027 will bring these developments into focus, exploring how technology, connected customer journeys and more intelligent ways of working are reshaping the industry.

Columbus will be in New York, meeting with retail leaders, exchanging perspectives and exploring what these developments mean in practice.

Let's talk all things retail... 💭

Curious about what the latest retail developments mean for your business? Our experts will be in New York and are always up for exchanging ideas, share perspectives and explore opportunities with you. 

Get in touch by booking a meeting with our retail experts using the form. We'd love to connect! 

Want to discuss what’s next for your retail business?

NRF 2026: The key takeaways

NRF 2026 marked a turning point for global retail. Our team attended the event in New York and has since distilled the most important strategic insights for digital commerce leaders.

→ Revisit our NRF 2026 highlights

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