As the first day of Shoptalk Europe 2026 comes to a close, the pace shifts from keynote stages and product roadmaps to something more personal.
This evening will blend a guided cava tasting experience created to spark curiosity with conversations beyond the usual conference networking format. All designed to bring together retail and commerce leaders in a relaxed, high-energy setting in the heart of Barcelona.

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Welcome to the unofficial closing experience of day one at Shoptalk Europe! 🥂
When the conference lights dim on another high-energy edition day of Shoptalk, the conversations don’t necessarily have to stop.
Join us together with Ingrid, Fluent Commerce, and Akeneo for an exclusive closing-night experience at La Patente Paralelo where commerce minds unwind, connect, and continue the conversations.
Think: crisp cava, sharp minds, and an immersive experience designed to spark dialogues beyond the conference floor.

Meet our experts and prepare for:
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A cava tasting experience featuring curated local Catalan selections
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High-value networking with selected retail, commerce, and tech leaders
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A relaxed Barcelona setting away from the conference buzz
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A late evening social atmosphere with no slides, no pitches, just people
We look forward to welcoming you!
Shoptalk is where the future of retail is discussed. This is where it gets personal. Whether you're shaping omnichannel strategy, building commerce infrastructure, or redefining product experiences, this evening is designed to:
- Turn conference connections into real conversations
- Bring together decision-makers across commerce ecosystems
- Blend entertainment with meaningful networking
- End the first day with a social networking experience
*Participation is free, but seats are limited. Register today to confirm your attendance.
🗓️ Registration deadline: May 29th, 2026.
Coordinates to La Patente Paralelo
Register now
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