Speakers
Rob Watson
Digital Transformation Strategist & Advisor
Oscar Strachen
Ecommerce Strategist
Type
EventWhen
Sept 24, 2025 - Sept 25, 2025
Excel Arena London
Ecommerce Expo is the largest UK's biggest ecommerce event, welcoming industry professionals from across the country for two days of exhibits, summits, showcases and expert speaker sessions.
Come and say hi!
- Two speaker sessions from Columbus about key themes in the industry
- Speak directly with our experts who will be in attendance
Where: Excel Arena, London
When: 24th-25th September 2025
Register: Book your free pass here
We look forward to seeing you there!
Our speaker sessions
-
11:30 | 25th September | The Future of Customer Experience Stage
Speakers: Rob Watson, Principal Consultant
Today’s customer demands are personal, purposeful, and convenient. In this session, ecommerce and digital leaders will explore key emerging trends through practical case studies of brands excelling in personalisation, sustainability, and seamless omnichannel experiences. Attendees will gain insight into how some of the most effective ecommerce businesses balance strategic initiatives with tactical actions, enabling the incremental release of measurable value even in a challenging macroeconomic environment. This approach ensures immediate gains directionally aligned to long-term competitive advantage.For digital and ecommerce leaders, CDOs, and senior executives who want to understand and strategically respond to evolving customer expectations, and pull the right levers to create the most impact.What you can expect to takeaway:• The most pressing trends influencing customer expectations in 2025.• Actionable, real-world examples of how leading ecommerce players are releasing value incrementally through strategic yet pragmatic initiatives.• A clear view of where to focus for maximum impact, helping senior leaders align short-term wins with long-term priorities. -
12:40 | 25th September | The Optimisation Stage
Speakers: Oscar Strachen, Ecommerce Strategist
For Ecommerce Directors that want to learn about what drives Gen Z and Gen Alpha when they buy online so they can start working now on creating a customer journey to suit them.Captivate tomorrow's consumers today. This talk reveals data-driven insights into the online purchasing DNA of Gen Z and Gen Alpha. We'll unpack what drives their decisions, their brand expectations, and equip e-commerce directors with actionable strategies to deliver winning experiences and secure a competitive edge for future growth.What you can expect to takeaway:- An overview of the spending power of the key audiences as they stand now and how they are expected to look in the near future.- An understanding of what is important to Gen Z and Gen Alpha when buying online and what the qualities are they look for from a brand before buying from them.- Ideas and suggestions on how you can prepare now to deliver the best customer experience online for these emerging audiences.
Personal, purposeful, convenient: What customers expect, what you should do
11:30 | 25th September | The Future of Customer Experience Stage
Speakers: Rob Watson, Principal Consultant
Today’s customer demands are personal, purposeful, and convenient. In this session, ecommerce and digital leaders will explore key emerging trends through practical case studies of brands excelling in personalisation, sustainability, and seamless omnichannel experiences. Attendees will gain insight into how some of the most effective ecommerce businesses balance strategic initiatives with tactical actions, enabling the incremental release of measurable value even in a challenging macroeconomic environment. This approach ensures immediate gains directionally aligned to long-term competitive advantage.
For digital and ecommerce leaders, CDOs, and senior executives who want to understand and strategically respond to evolving customer expectations, and pull the right levers to create the most impact.
What you can expect to takeaway:
• The most pressing trends influencing customer expectations in 2025.
• Actionable, real-world examples of how leading ecommerce players are releasing value incrementally through strategic yet pragmatic initiatives.
• A clear view of where to focus for maximum impact, helping senior leaders align short-term wins with long-term priorities.
Future-proofing customer experience: Engaging Gen Z and Gen Alpha for lasting growth
12:40 | 25th September | The Optimisation Stage
Speakers: Oscar Strachen, Ecommerce Strategist
For Ecommerce Directors that want to learn about what drives Gen Z and Gen Alpha when they buy online so they can start working now on creating a customer journey to suit them.
Captivate tomorrow's consumers today. This talk reveals data-driven insights into the online purchasing DNA of Gen Z and Gen Alpha. We'll unpack what drives their decisions, their brand expectations, and equip e-commerce directors with actionable strategies to deliver winning experiences and secure a competitive edge for future growth.
What you can expect to takeaway:
- An overview of the spending power of the key audiences as they stand now and how they are expected to look in the near future.
- An understanding of what is important to Gen Z and Gen Alpha when buying online and what the qualities are they look for from a brand before buying from them.
- Ideas and suggestions on how you can prepare now to deliver the best customer experience online for these emerging audiences.