AI is no longer just supporting commerce. It is starting to run it. Customers are increasingly delegating product discovery, comparison, and in the future even purchasing decisions to AI agents. This is already changing how products are found, evaluated, and selected.

In an agent-driven world, your storefront is no longer only designed for customers. It must also be understood, trusted, and acted on by machines. This shift is what defines agentic commerce.

Join Columbus and Shopify for a practical webinar where we move beyond vision and into execution. We will explore how commerce is being restructured around AI agents, and what this means for your business, your data, and your technology stack.

What you will learn

• How agentic storefronts work and how AI agents interact with your commerce platform
• What changes in product discovery when machines, not humans, decide first
• Key preparation steps retailers and brands must take today
• How to structure product data, content, and feeds for AI discoverability and trust
• The role of modern platforms like Shopify in enabling agent-driven commerce
• Where partners and internal teams can create value in this transition

Agenda

In this 60-minute webinar, you will gain:

• The commerce reset from research to delegation
  How AI is changing discovery, decision-making, and the path to purchase, and what agentic commerce really means for growth and competitive advantage.
  
  
• From prompts to purchase
  How AI agents discover products, evaluate options, and interact with storefronts, pricing, and availability. And, how to prepare your business for agentic commerce.
  
  
• The critical foundations
  Product data, structured content, APIs, and AI-ready architecture.
  
  
• The agentic technology stack
  How modern commerce platforms, including Shopify, enable scalable, modular, and agent-ready commerce experiences.
  
  
• Expert's discussion
  Practical perspectives from experts at Columbus and Shopify.
  
  
• Ongoing Q&A during the webinar 
  Bring your questions and our speakers will make sure to answer them live.

What you will leave with

• A clear understanding of the current state of agentic commerce and how AI agents interact with commerce platforms
• Insights into how your current setup performs in an agent-driven world
• A prioritised view of what to fix, build, and accelerate
• A practical starting point for your agentic commerce roadmap

Secure your spot

Agentic commerce is moving fast. The companies that prepare now will define how products are discovered and bought in the years ahead.

Sign up to understand what is changing, and what to do about it.

This session is designed for senior leaders responsible for digital commerce, growth, customer experience, and technology who need to move from AI ambition to execution.