AI is no longer just supporting commerce. It is starting to run it. Customers are increasingly delegating product discovery, comparison, and in the future even purchasing decisions to AI agents. This is already changing how products are found, evaluated, and selected.

In an agent-driven world, your storefront is no longer only designed for customers. It must also be understood, trusted, and acted on by machines. This shift is what defines agentic commerce.

Watch our Columbus and Shopify experts in a practical webinar where we move beyond vision and into execution. We explore how commerce is being restructured around AI agents, and what this means for your business, your data, and your technology stack.

What you will learn

• How agentic storefronts work and how AI agents interact with your commerce platform
• What changes in product discovery when machines, not humans, decide first
• Key preparation steps retailers and brands must take today
• How to structure product data, content, and feeds for AI discoverability and trust
• The role of modern platforms like Shopify in enabling agent-driven commerce
• Where partners and internal teams can create value in this transition
  
  

What you will leave with

• A clear understanding of the current state of agentic commerce and how AI agents interact with commerce platforms
• Insights into how your current setup performs in an agent-driven world
• A prioritised view of what to fix, build, and accelerate
• A practical starting point for your agentic commerce roadmap

This session is designed for senior leaders responsible for digital commerce, growth, customer experience, and technology who need to move from AI ambition to execution.