Led by Glynn Davis, a leading commerce journalist, with insights from Rupert Firmstone, Senior Digital Advisor, Columbus with 25 years commerce experience and a panel of Gen Z students, this on-demand webinar will explore the future of e-commerce from those shaping it most.

Whether you’re in B2B or B2C commerce, this session is packed with practical insight, real examples, and the chance to ask Gen Z directly what they expect from your commerce strategy.

Key questions we’ll tackle:

• Key considerations for engaging Gen Z in B2B
• Digital-First approach and expectations – what turns them off instantly
• Adapting B2B commerce strategies: TikTok, AI and AR shopping
• Why values like sustainability and authenticity now outrank discounts?
• What commerce UX trends are winning with Gen Z (and what’s outdated)?
• What’s next: virtual goods, social commerce, or something else entirely?
   

Why you should sign up:

• Hear first-hand from Gen Z shoppers
• Challenge your current strategy in front of industry peers
• Learn how brands should navigate the privacy paradox
• Watch a Q&A with our Gen Z panel — no filters, just honest answers

Don’t miss your chance to hear what the next generation really wants from your e-commerce experience—and how to deliver it before your competitors do.