Summary:
As a strategic UX partner, Columbus combines UX design, customer research, behavioural science and CRO to create digital experiences built around real customer needs. Our UX services help B2B and B2C organisations remove friction, improve customer journeys and support confidence, conversion and long-term growth.
Summary:
As a strategic UX partner, Columbus combines UX design, customer research, behavioural science and CRO to create digital experiences built around real customer needs. Our UX services help B2B and B2C organisations remove friction, improve customer journeys and support confidence, conversion and long-term growth.
We have supported companies like yours
Improve your digital journeys with our UX services
Today’s customers expect digital experiences to be simple, intuitive and consistent across every touchpoint. Yet unclear content, complex navigation and unnecessary steps can make it harder for customers to find what they need, make decisions and complete their purchase.
Whether you need help with UX or help with website design, we use UX design to remove friction, simplify decision-making and improve digital journeys through research, behavioural science and experimentation. Rather than relying on assumptions, good UX uses evidence to shape experiences that reduce cognitive load, support decision-making and build customer confidence.
At Columbus, we act as your UX advisor, combining experience design solutions with digital commerce expertise, customer research, behavioural science and CRO to create measurable improvements across B2B and B2C commerce. From product discovery to checkout, we design experiences that are easier to use, reflect the brand and support conversion.
Why choose Columbus as your UX partner?
We combine digital commerce expertise, customer research, behavioural science and CRO to deliver UX solutions and UI UX designing services that are easier to use, easier to test and built around real customer needs.
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Identify where your digital experience needs to improve and build a clear, prioritised plan around customer needs and business objectives.
Identify where your digital experience needs to improve and build a clear, prioritised plan around customer needs and business objectives.
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Understand how customers navigate your website, what influences their decisions and how consumer psychology shapes their behaviour through customer research, journey mapping, usability testing and behavioural analysis.
Understand how customers navigate your website, what influences their decisions and how consumer psychology shapes their behaviour through customer research, journey mapping, usability testing and behavioural analysis.
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Evaluate your website's usability, navigation, accessibility and key interactions to identify barriers and practical opportunities for improvement.
Evaluate your website's usability, navigation, accessibility and key interactions to identify barriers and practical opportunities for improvement.
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Design intuitive, mobile-first digital experiences with thoughtful interaction design across product listing pages, product detail pages, baskets and checkout, making it easier for customers to find products and complete their purchases.
Design intuitive, mobile-first digital experiences with thoughtful interaction design across product listing pages, product detail pages, baskets and checkout, making it easier for customers to find products and complete their purchases.
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Use analytics, customer insights and A/B testing to validate improvements, reduce friction and increase conversions through continuous CRO.
Use analytics, customer insights and A/B testing to validate improvements, reduce friction and increase conversions through continuous CRO.
UX strategy and consulting
Identify where your digital experience needs to improve and build a clear, prioritised plan around customer needs and business objectives.
Customer research and journey analysis
Understand how customers navigate your website, what influences their decisions and how consumer psychology shapes their behaviour through customer research, journey mapping, usability testing and behavioural analysis.
UX audits and usability
Evaluate your website's usability, navigation, accessibility and key interactions to identify barriers and practical opportunities for improvement.
E-commerce UX and UI design
Design intuitive, mobile-first digital experiences with thoughtful interaction design across product listing pages, product detail pages, baskets and checkout, making it easier for customers to find products and complete their purchases.
Conversion rate optimisation and experimentation
Use analytics, customer insights and A/B testing to validate improvements, reduce friction and increase conversions through continuous CRO.
Customer case
Moss Bros increased conversion through CX optimisation
By improving site navigation and personalising the shopping experience, Moss Bros increased conversion rates, engagement and average order value while creating a stronger foundation for long-term digital growth.
Let's develop your journey towards better UX design
We develop UX design and experience design solutions around your customer needs, commercial objectives and the practical requirements of your user experience platform and digital platforms.
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Customer insight and commercial objectives guide the brief from the start, ensuring design decisions are based on more than aesthetic preferences.
Customer insight and commercial objectives guide the brief from the start, ensuring design decisions are based on more than aesthetic preferences.
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We create detailed UX designs for desktop and mobile, including wireframes, interaction patterns and content guidance across priority journeys.
We create detailed UX designs for desktop and mobile, including wireframes, interaction patterns and content guidance across priority journeys.
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Design recommendations are linked to behavioural principles and customer feedback, giving stakeholders clear reasoning behind the “why” as well as the “what” for any proposed changes.
Design recommendations are linked to behavioural principles and customer feedback, giving stakeholders clear reasoning behind the “why” as well as the “what” for any proposed changes.
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UX designers and CRO specialists work together with internal teams to ensure your UX system and designs are feasible, testable and aligned with your technology stack.
UX designers and CRO specialists work together with internal teams to ensure your UX system and designs are feasible, testable and aligned with your technology stack.
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Mobile‑first layouts, accessible components and a scalable design system in UX help experiences work across different devices and customer needs, with particular focus on critical ecommerce touchpoints such as product listing pages (PLPs), product detail pages (PDPs) and checkout.
Mobile‑first layouts, accessible components and a scalable design system in UX help experiences work across different devices and customer needs, with particular focus on critical ecommerce touchpoints such as product listing pages (PLPs), product detail pages (PDPs) and checkout.
Shaping a clear design brief
Customer insight and commercial objectives guide the brief from the start, ensuring design decisions are based on more than aesthetic preferences.
Creating key customer journeys
We create detailed UX designs for desktop and mobile, including wireframes, interaction patterns and content guidance across priority journeys.
Evidence-based design decisions
Design recommendations are linked to behavioural principles and customer feedback, giving stakeholders clear reasoning behind the “why” as well as the “what” for any proposed changes.
Working closely across UX, CRO and internal teams
UX designers and CRO specialists work together with internal teams to ensure your UX system and designs are feasible, testable and aligned with your technology stack.
Designing for real-world constraints
Mobile‑first layouts, accessible components and a scalable design system in UX help experiences work across different devices and customer needs, with particular focus on critical ecommerce touchpoints such as product listing pages (PLPs), product detail pages (PDPs) and checkout.
Frequently asked questions
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UX design can make customer journeys easier to complete, reduce friction and strengthen trust in a brand. It can also support mobile usability, conversion and customer retention, while helping businesses get more value from paid and organic traffic by improving the experience customers reach.
UX design can make customer journeys easier to complete, reduce friction and strengthen trust in a brand. It can also support mobile usability, conversion and customer retention, while helping businesses get more value from paid and organic traffic by improving the experience customers reach.
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UX design focuses on the overall experience, including flows, system design UX, structure and usability. UI design focuses on visual details such as colours, typography, and component styling. Through our UI UX designing services and a shared UI UX design system, they work together to create experiences that are easy to use and consistent with the brand.
UX design focuses on the overall experience, including flows, system design UX, structure and usability. UI design focuses on visual details such as colours, typography, and component styling. Through our UI UX designing services and a shared UI UX design system, they work together to create experiences that are easy to use and consistent with the brand.
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UX design provides the strategic and structural improvements, while CRO validates and refines them through experimentation. Test ideas can come directly from UX research and design work, with successful variants fed back into your UX design system and guidelines to support continuous improvement.
UX design provides the strategic and structural improvements, while CRO validates and refines them through experimentation. Test ideas can come directly from UX research and design work, with successful variants fed back into your UX design system and guidelines to support continuous improvement.
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A strong UX partner combines user research, behavioural science and conversion rate optimisation (CRO) with deep platform knowledge. Rather than delivering isolated wireframes, a UX advisor works alongside your internal teams to align UX solutions with commercial KPIs, your CMS UX and your long-term digital roadmap.
A strong UX partner combines user research, behavioural science and conversion rate optimisation (CRO) with deep platform knowledge. Rather than delivering isolated wireframes, a UX advisor works alongside your internal teams to align UX solutions with commercial KPIs, your CMS UX and your long-term digital roadmap.
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A design system in UX provides reusable UI components, interaction patterns and accessibility standards across your user experience platform. Using a shared UI UX design system speeds up development, keeps multi-market B2B and B2C journeys consistent, and allows validated A/B test winners to be scaled easily.
A design system in UX provides reusable UI components, interaction patterns and accessibility standards across your user experience platform. Using a shared UI UX design system speeds up development, keeps multi-market B2B and B2C journeys consistent, and allows validated A/B test winners to be scaled easily.
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UX design uses qualitative and quantitative research, including analytics, funnel analysis, surveys, user testing and voice-of-the-customer insights. Analytics helps identify what customers are doing, while qualitative research helps explain why, giving designers stronger evidence for decisions.
UX design uses qualitative and quantitative research, including analytics, funnel analysis, surveys, user testing and voice-of-the-customer insights. Analytics helps identify what customers are doing, while qualitative research helps explain why, giving designers stronger evidence for decisions.
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Mobile UX design makes journeys easier to use on smaller screens by prioritising important information, reducing distractions and simplifying actions. Factors such as scannability, navigation and ease of interaction can reduce cognitive load and help customers complete purchases with greater confidence.
Mobile UX design makes journeys easier to use on smaller screens by prioritising important information, reducing distractions and simplifying actions. Factors such as scannability, navigation and ease of interaction can reduce cognitive load and help customers complete purchases with greater confidence.
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Yes. UX design plays a major role in making international journeys feel local and trustworthy, from language and content nuances to payment options and delivery expectations. Navigation, messaging and user flows can be adapted to regional behaviours and customer expectations while maintaining a consistent brand experienc
Yes. UX design plays a major role in making international journeys feel local and trustworthy, from language and content nuances to payment options and delivery expectations. Navigation, messaging and user flows can be adapted to regional behaviours and customer expectations while maintaining a consistent brand experienc
Why does UX design matter for businesses?
UX design can make customer journeys easier to complete, reduce friction and strengthen trust in a brand. It can also support mobile usability, conversion and customer retention, while helping businesses get more value from paid and organic traffic by improving the experience customers reach.
What is the difference between UX design and UI design?
UX design focuses on the overall experience, including flows, system design UX, structure and usability. UI design focuses on visual details such as colours, typography, and component styling. Through our UI UX designing services and a shared UI UX design system, they work together to create experiences that are easy to use and consistent with the brand.
How does UX design support conversion rate optimisation?
UX design provides the strategic and structural improvements, while CRO validates and refines them through experimentation. Test ideas can come directly from UX research and design work, with successful variants fed back into your UX design system and guidelines to support continuous improvement.
What should you look for in a UX partner or UX advisor?
A strong UX partner combines user research, behavioural science and conversion rate optimisation (CRO) with deep platform knowledge. Rather than delivering isolated wireframes, a UX advisor works alongside your internal teams to align UX solutions with commercial KPIs, your CMS UX and your long-term digital roadmap.
Why is a UX design system important for digital commerce?
A design system in UX provides reusable UI components, interaction patterns and accessibility standards across your user experience platform. Using a shared UI UX design system speeds up development, keeps multi-market B2B and B2C journeys consistent, and allows validated A/B test winners to be scaled easily.
What research is used in UX design?
UX design uses qualitative and quantitative research, including analytics, funnel analysis, surveys, user testing and voice-of-the-customer insights. Analytics helps identify what customers are doing, while qualitative research helps explain why, giving designers stronger evidence for decisions.
How can UX design improve the mobile experience?
Mobile UX design makes journeys easier to use on smaller screens by prioritising important information, reducing distractions and simplifying actions. Factors such as scannability, navigation and ease of interaction can reduce cognitive load and help customers complete purchases with greater confidence.
Can UX design help with international e-commerce?
Yes. UX design plays a major role in making international journeys feel local and trustworthy, from language and content nuances to payment options and delivery expectations. Navigation, messaging and user flows can be adapted to regional behaviours and customer expectations while maintaining a consistent brand experienc
Get in touch
Garret Cunningham
VP Global CX
Senior e-commerce leader with 20+ years experience across UX and digital marketing. Helping grow e-commerce and digital brands as well as identifying why users hesitate, drop off or fail to convert — and fixing it through research-led UX and A/B testing.
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