Columbus Global | Optimizely partner | Optimizely solution partner

Summary:

As an Optimizely solution partner, Columbus helps organisations create, optimise, and scale digital experiences through Optimizely. Whether you're modernising your website, implementing a digital experience platform, improving digital commerce, or looking for experienced Optimizely experts, we help you deliver personalised customer journeys powered by data, experimentation, and AI.

Award-winning Optimizely solution experts from strategy to long-term operations

As a multiple-time Optimizely Commerce Partner of the Year winner, Columbus combines deep platform expertise with strategic advisory, implementation, and continuous optimisation to help organisations maximise the value of their digital experience investments in Optimizely.

From platform evaluation, content management and implementation to optimisation, AI-orchestrated experiences, and long-term operations, Columbus helps organisations unlock the full value of Optimizely across every stage of their digital experience journey.

Read more about how Columbus and Optimizely help organisations create long-lasting digital experiences — and why Columbus was recognised as Optimizely's Commerce Partner of the Year here.

We have supported companies like yours

Why choose Columbus as your Optimizely technology partner?

We combine Optimizely expertise with deep capabilities across digital commerce, AI orchestration, customer experience, ERP integration, data strategy, and experimentation to create digital experiences that evolve with your business.

Our Optimizely services and expertise

Optimizely strategy and advisory
Optimizely implementation and migration
Unified commerce implementations for B2C and B2B
AI-powered content optimisation
Campaigns and marketing automation
AI orchestration and agentic commerce readiness
Analytics and personalisation strategy
Experimentation and A/B testing
Managed services and continuous improvement

Together, we help organisations improve engagement, increase conversions, optimise customer journeys, and prepare for the future of AI-driven digital experiences.

How to implement Optimizely successfully

Successful digital experience initiatives begin by understanding customer behaviour, business objectives, and content operations before selecting the right technology and optimisation strategy.

Align customer journeys, content strategy, commerce goals, and business objectives.

Align customer journeys, content strategy, commerce goals, and business objectives.
Implement Optimizely, CMS, commerce, and supporting AI capabilities to create a scalable digital experience platform.

Implement Optimizely, CMS, commerce, and supporting AI capabilities to create a scalable digital experience platform.
Integrate CRM, ERP, marketing automation, analytics, customer data, and commerce platforms to create connected experiences.

Integrate CRM, ERP, marketing automation, analytics, customer data, and commerce platforms to create connected experiences.
Deliver relevant content, products, and experiences using segmentation, experimentation, and behavioural insights.

Deliver relevant content, products, and experiences using segmentation, experimentation, and behavioural insights.
Leverage Optimizely to accelerate content creation, support experimentation, automate repetitive marketing tasks, surface insights, and enhance digital experiences with AI assistance.

Leverage Optimizely to accelerate content creation, support experimentation, automate repetitive marketing tasks, surface insights, and enhance digital experiences with AI assistance.
Use experimentation, analytics, customer insights, and optimisation to improve engagement, conversion, and business outcomes over time.

Use experimentation, analytics, customer insights, and optimisation to improve engagement, conversion, and business outcomes over time.

Define your digital experience strategy

Align customer journeys, content strategy, commerce goals, and business objectives.

Build your Optimizely foundation

Implement Optimizely, CMS, commerce, and supporting AI capabilities to create a scalable digital experience platform.

Connect your digital ecosystem

Integrate CRM, ERP, marketing automation, analytics, customer data, and commerce platforms to create connected experiences.

Personalise every customer journey

Deliver relevant content, products, and experiences using segmentation, experimentation, and behavioural insights.

Prepare for AI-powered optimisation

Leverage Optimizely to accelerate content creation, support experimentation, automate repetitive marketing tasks, surface insights, and enhance digital experiences with AI assistance.

Continuously optimise performance

Use experimentation, analytics, customer insights, and optimisation to improve engagement, conversion, and business outcomes over time.

Success stories worth exploring

Charterhouse Holdings: A seamless integration of innovation and expertise with Columbus, Optimizely and Microsoft

Read the full story of the e-commerce implementation project between Columbus and Charterhouse

Case

Helping Toolstream deliver outstanding customer service and experience with a scalable e-commerce platform

Read how we helped Toolstream transform its digital customer experience.

Case

Optimizely’s ‘Commerce Partner of the Year’

Columbus wins Optimizely’s ‘Commerce Partner of the Year’ award for the second year running.

Frequently asked questions

Optimizely combines content management, digital commerce, personalisation, experimentation, and analytics in one Digital Experience Platform. This enables organisations to create engaging customer experiences while continuously optimising performance through data and testing.

Optimizely combines content management, digital commerce, personalisation, experimentation, and analytics in one Digital Experience Platform. This enables organisations to create engaging customer experiences while continuously optimising performance through data and testing.
An experienced Optimizely partner helps organisations maximise the value of their investment through strategy, implementation, integrations, governance, optimisation, and ongoing support. Beyond deploying the platform, the right partner helps align technology with measurable business outcomes.

An experienced Optimizely partner helps organisations maximise the value of their investment through strategy, implementation, integrations, governance, optimisation, and ongoing support. Beyond deploying the platform, the right partner helps align technology with measurable business outcomes.
An Optimizely solution partner helps organisations evaluate, implement, integrate, optimise, and continuously evolve their Optimizely platform. Columbus supports every stage of the journey, from platform strategy and migration to AI-powered optimisation, managed services, and long-term digital experience growth.

An Optimizely solution partner helps organisations evaluate, implement, integrate, optimise, and continuously evolve their Optimizely platform. Columbus supports every stage of the journey, from platform strategy and migration to AI-powered optimisation, managed services, and long-term digital experience growth.
As an experienced Optimizely solution partner, Columbus combines expertise in digital commerce, customer experience, content management, AI, and ERP integration to help organisations create connected digital experiences that support long-term growth.

As an experienced Optimizely solution partner, Columbus combines expertise in digital commerce, customer experience, content management, AI, and ERP integration to help organisations create connected digital experiences that support long-term growth.
Optimizely One is Optimizely's integrated digital experience platform that brings together content management, digital commerce, personalisation, experimentation, analytics, and AI capabilities into one unified solution, helping organisations deliver more relevant customer experiences.

Optimizely One is Optimizely's integrated digital experience platform that brings together content management, digital commerce, personalisation, experimentation, analytics, and AI capabilities into one unified solution, helping organisations deliver more relevant customer experiences.
Optimizely CMS is the content management component of the platform, what editors use to create and manage content. Optimizely One is the overarching product framework that unites CMS, campaign (email marketing), B2C/B2B commerce, experimentation (A/B testing), and Opal (AI) under one roof. Many clients only use parts of the portfolio – typically CMS as the core product, supplemented by campaign or commerce. Columbus can advise on all combinations.

Optimizely CMS is the content management component of the platform, what editors use to create and manage content. Optimizely One is the overarching product framework that unites CMS, campaign (email marketing), B2C/B2B commerce, experimentation (A/B testing), and Opal (AI) under one roof. Many clients only use parts of the portfolio – typically CMS as the core product, supplemented by campaign or commerce. Columbus can advise on all combinations.
Optimizely Opal is an AI-powered assistant and agent orchestration capability within Optimizely One. It helps teams generate content, automate marketing tasks, analyse data, surface insights, and accelerate experimentation using natural language and specialised AI workflows.

Optimizely Opal is an AI-powered assistant and agent orchestration capability within Optimizely One. It helps teams generate content, automate marketing tasks, analyse data, surface insights, and accelerate experimentation using natural language and specialised AI workflows.
Yes, Columbus helps organisations integrate Optimizely with ERP systems, CRM platforms, commerce solutions, marketing automation, analytics tools, DAM platforms, and other business-critical applications to create connected digital experiences.

Yes, Columbus helps organisations integrate Optimizely with ERP systems, CRM platforms, commerce solutions, marketing automation, analytics tools, DAM platforms, and other business-critical applications to create connected digital experiences.
Optimizely supports both manufacturers, distributors, retailers, and brands across both B2B and B2C environments. The platform enables organisations to personalise customer journeys, optimise digital experiences, and support complex commerce and content requirements.

Optimizely supports both manufacturers, distributors, retailers, and brands across both B2B and B2C environments. The platform enables organisations to personalise customer journeys, optimise digital experiences, and support complex commerce and content requirements.
The journey typically begins with an assessment of your current digital experience landscape, content operations, customer journeys, integrations, and business goals. Columbus then develops a roadmap that aligns your Optimizely implementation with long-term growth, personalisation, and optimisation objectives.

The journey typically begins with an assessment of your current digital experience landscape, content operations, customer journeys, integrations, and business goals. Columbus then develops a roadmap that aligns your Optimizely implementation with long-term growth, personalisation, and optimisation objectives.

Why choose Optimizely for digital experiences?

Optimizely combines content management, digital commerce, personalisation, experimentation, and analytics in one Digital Experience Platform. This enables organisations to create engaging customer experiences while continuously optimising performance through data and testing.

Why work with an Optimizely partner?

An experienced Optimizely partner helps organisations maximise the value of their investment through strategy, implementation, integrations, governance, optimisation, and ongoing support. Beyond deploying the platform, the right partner helps align technology with measurable business outcomes.

What does an Optimizely solution partner do?

An Optimizely solution partner helps organisations evaluate, implement, integrate, optimise, and continuously evolve their Optimizely platform. Columbus supports every stage of the journey, from platform strategy and migration to AI-powered optimisation, managed services, and long-term digital experience growth.

Why choose Columbus as your Optimizely Partner?

As an experienced Optimizely solution partner, Columbus combines expertise in digital commerce, customer experience, content management, AI, and ERP integration to help organisations create connected digital experiences that support long-term growth.

What is Optimizely One?

Optimizely One is Optimizely's integrated digital experience platform that brings together content management, digital commerce, personalisation, experimentation, analytics, and AI capabilities into one unified solution, helping organisations deliver more relevant customer experiences.

What is the difference between Optimizely CMS and Optimizely One?

Optimizely CMS is the content management component of the platform, what editors use to create and manage content. Optimizely One is the overarching product framework that unites CMS, campaign (email marketing), B2C/B2B commerce, experimentation (A/B testing), and Opal (AI) under one roof. Many clients only use parts of the portfolio – typically CMS as the core product, supplemented by campaign or commerce. Columbus can advise on all combinations.

How does Optimizely Opal support AI-powered experiences?

Optimizely Opal is an AI-powered assistant and agent orchestration capability within Optimizely One. It helps teams generate content, automate marketing tasks, analyse data, surface insights, and accelerate experimentation using natural language and specialised AI workflows.

Can Optimizely integrate with our existing systems?

Yes, Columbus helps organisations integrate Optimizely with ERP systems, CRM platforms, commerce solutions, marketing automation, analytics tools, DAM platforms, and other business-critical applications to create connected digital experiences.

Is Optimizely suitable for both B2B and B2C?

Optimizely supports both manufacturers, distributors, retailers, and brands across both B2B and B2C environments. The platform enables organisations to personalise customer journeys, optimise digital experiences, and support complex commerce and content requirements.

What are the first steps in an Optimizely implementation?

The journey typically begins with an assessment of your current digital experience landscape, content operations, customer journeys, integrations, and business goals. Columbus then develops a roadmap that aligns your Optimizely implementation with long-term growth, personalisation, and optimisation objectives.

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