• Podcast

The role of AI in product information management

Practical insights into how AI can improve both the efficiency and quality of content creation.

In this episode of Future Bytes, host Magnus Oxenwaldt talks with principal adviser Mikael Bossel about the role of generative AI in creating product descriptions for e-commerce. Bossel shares practical insights into how AI can improve both the efficiency and quality of content creation.

Stay ahead of what’s next in AI for business. Subscribe to Future Bytes and never miss an episode.

Future Bytes is your go-to podcast for practical insights on AI. Hosted by digital transformation and AI expert Magnus Oxenwaldt, each episode offers deep-dive guest interviews or weekly AI news, delivered in concise 5 – 10 minute episodes.

 

      Listen on Spotify     

      Listen on Apple Podcasts      

 

Latest insights from Future Bytes
Future Bytes_Thumbnail_320x275 px_Jade Emmanuel Future Bytes end of year special

How leaders stay focused on real value as the noise grows louder.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 3 Leadership in the AI era

How leaders stay focused on real value as the noise grows louder.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 4 Why product data is becoming the foundation of AI-driven commerce

“There is no good AI without good data.”

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 2 The AI that spots breakthroughs before we do

The system scanning 5,000 sources a day to spot emerging technology.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 9 Be bold and engage people

In this episode, you will hear more about why any transformation takes courage, no matter the technology.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 1 Meet your new digital colleague

In this episode, Magnus Oxenwaldt looks at what it means to have AI as part of the team.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 11 AI in Manufacturing

In this episode, Magnus is joined by Toby Mankertz, Manufacturing Industry Director for Strategy & Change at Columbus.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 1 This isn’t just a tech upgrade - it’s a new way of thinking

In this episode of Future Bytes, host Magnus Oxenwaldt introduces “the shift”. A fundamental change in how businesses adopt and interact with AI-driven technologies.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 8 Big business impact from simple conversations

Creating "aha moments"! This time, host Magnus Oxenwaldt is joined by Espen Strømme, Head of Strategy & Growth at Columbus Norway.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 7 The AI career journey

In this Future Bytes episode, two generations share their views on AI. Didrik Nettelhorst Krog, an Associate Consultant at Columbus, grew up with technology as part of everyday life, while host Magnus Oxenwaldt watched it emerge and transform industries.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 13 Data readiness – the backbone of AI success

Did you know that over 70% of AI projects fail - not because of the technology itself, but due to poor data readiness and ineffective change management?

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 6 AI in leadership

As AI continues to reshape industries, one thing is clear: the most successful leaders won’t be the ones who wait for the perfect AI strategy. They’ll be the ones who start exploring, adapting, and leading with curiosity today.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 12 Lessons in AI integration

From manual tagging to AI-powered efficiency: This episode showcase a powerful example of how MadEngine transformed operations with Generative AI.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 1 Can we trust AI?

In this episode of Future Bytes, host Magnus Oxenwaldt introduces “the shift”. A fundamental change in how businesses adopt and interact with AI-driven technologies.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 1 Immidiate return on investments with Chatbots

In this episode of Future Bytes, Magnus Oxenwaldt outlines a practical roadmap for business leaders aiming to successfully implement AI chatbot solutions.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 10 The role of AI in product information management

In this episode of Future Bytes, host Magnus Oxenwaldt talks with principal adviser Mikael Bossel about the role of generative AI in creating product descriptions for e-commerce.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 1 AI-powered personalisation in retail

Let´s talk about the importance of personalisation in modern retail.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 1 Conversational AI in retail

In this episode, we’re exploring how conversational AI is reshaping retail with personalised, efficient customer experiences.

  • Future Bytes Podcast
Future Bytes_Thumbnail_320x275 px_Asset 1 AI makes us human

Welcome to Future Bytes - your go-to podcast for insights on AI within business, business and business.

  • Future Bytes Podcast
Your weekly briefing on AI in business
AI News_Thumbnail_320x275 px_Asset 1 Markets demand proof of AI returns

Earnings season showed that AI investment is judged on outcomes, not ambition.

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 From pilots to proof

This was the week AI accountability became unavoidable.

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 Apple sets the tone for 2026

This week, Apple made a decision that signals where AI value is heading. It has implications for every business thinking about their AI strategy.

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 Final episode of the year

Regulators paused. Microsoft and Google did not.

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 OpenAI just hit ´code red´

The AI market is maturing. Costs are falling. Capabilities are converging. For buyers, that’s the best news possible.

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 Three new AI models. One big shift.

We’re moving into an era of AI specialisation. Not just at the model level, but across the entire stack.

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 AI Bubble or breakthrough? Buffett just placed a $4.9B bet

Something big shifted this week. Warren Buffett, the man who avoided the dot-com hype and spent two decades sceptical of tech valuations, just bought nearly $5 billion of Alphabet stock.

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 AI is moving robotics in business to the next level

Robotics is moving from concept to line item, and this affects the budget planning for 2027.

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 AI timelines collapsed, complicating strategy and investments

Something changed this week in how big tech views the road to artificial general intelligence (AGI).

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 Have the brakes finally been applied in the AI race? 

OpenAI co-founder Andrej Karpathy’s comments on artificial general intelligence provide a reality check for the industry’s expectations .

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 AI agents enter the platforms

The experimentation phase is over. This is deployment at scale.

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 US and China still collaborating on AI research

China just became the world’s largest AI market. While the US bans Chinese tools, researchers still collaborate. And Europe? Preaching sovereignty while depending on both sides. Let’s unpack what’s really going on

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 The rise of the “platform trap”

New AI ecosystems are threatening Google's search dominance and the open web.

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 The AI infrastructure arms race has hit a new level

You might want to sit down for this one: Nvidia and Open launch $500 billion data centre project.

  • AI news for business Podcast
AI News_Thumbnail_320x275 px_Asset 1 Premiere! AI news for business

AI moves fast! But don’t worry, we’ve got you covered. 

  • AI news for business Podcast

Join the Future Bytes conversation

We value your input. If you have questions, topic suggestions, or would like to recommend a guest, feel free to reach out directly to Magnus.

Magnus Oxenwaldt
Magnus Oxenwaldt VP Group AI
Magnus.Oxenwaldt@columbusglobal.com