Have you experienced disruption in your business lately? What was that like? Congratulations if you were prepared and had an effective response, or were even at the crest of the wave!
Disruption from companies with new business models, an outrageous way to compete, or an innovative way of serving your customers is heading your way. If it’s already knocking at your door, it will only become louder. Your core business might vanish or lose much of its value because of changes underway in markets, supply chains, and the competitive environment.
If disruption in your business or industry appears to have a lot to do with new technology, don’t rely on your IT team to handle the challenge. When companies make that mistake, it usually exposes them to a following wave of disruption that might be far more consequential or even damaging. Your company’s entire leadership team, including IT, should be involved in addressing disruptive challenges.
Thomas Honoré, CEO and President of Columbus, and Tune Hein, the well-known Danish leadership and change management consultant, have collaborated on a book called “Disrupt or die: Your guide to digital leadership challenges.” They note that 88 percent of business managers are afraid of disruption, but very few have a strategy to deal with it. And, 9 out of 10 businesses cannot keep up with the most recent developments in their industry.
If that sounds threatening, take heart. Some of the oldest and most established companies and their brands have set great examples for thriving through disruption. Disruption is not the chaotic, random event that we sometimes imagine. Disruptions fall into a pattern. There is a limited number of business models and a certain repertoire of business behaviors that disruptors rely on. What’s more, the companies dealing successfully with disruption also fall into certain patterns and take advantage of repeatable strategies.
One thing that’s clear is that disruption calls for changes in your business model and for a new approach from your leadership team. Some time-honored practices and perspectives may fall away as no longer helpful. Business leaders may find that their career has not prepared them for disruption, so they need to learn or put the company at risk.
Leadership in companies facing disruption – which is all of them, really – is challenged to find new ways to lead effectively and direct the organization to adapt, refocus, and create value in a new era of the business. The best response to disruption, Honoré and Hein find, is transformation. How do you go about that practically?
Download a free excerpt from “Disrupt or die: Your guide to digital leadership challenges” here.