Columbus shares name and qualities with one of the greatest explorers of our times, Christopher Columbus, and our tagline "Once you know how" is actually a Columbus anecdote.
After Christopher Columbus discovered America, critics argued that anyone could have done so. Columbus challenged them to stand an egg upright on the table, and when they failed, he gently broke the shell and stood the egg up. "Gentlemen," he said, "what you considered impossible is the simplest thing in the world. Anybody can do it-once you know how." That is what our tagline is all about. "When you know how" means everything is possible when the method is researched and you have the know-how.
Columbus helps ambitious companies transform, maximise and future-proof their business digitally by converting our knowledge into customer value. And just like our namesake, we are your partner to explore the potential of your business.
Watch the video where our CEO and President Thomas Honoré tells the story behind our tagline Once you know how.