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Optimizely Partner


With over 15 years experience in E-commerce, Columbus possesses a deep understanding of the technical and business challenges that may arise. This unique knowledge is the basis for many successful implementations of Optimizely. It's also why we were named 'Commerce Partner of the Year' for UKI in 2023.


Our partnership with Optimizely

We help you take your e-commerce to the next level with Optimizely (formerly Episerver), the ultimate solution for creating and converting engaging digital experiences. Our dedicated team of specialists will be your trusted partner throughout the journey to provide you the best opportunity to maximise your company's growth and dominate your market.

Why Optimizely?

Industry-leading experience

  • Comprehensive digital platform that combines content management, experimentation, personalisation, and analytics capabilities.
  • All-in-one solution, providing a seamless end-to-end solution for your business
  • Robust partner ecosystem for broader expertise and increased customer value

Unified customer data

  • The platform enables the collection, integration, and activation of customer data from various sources.
  • Advanced segmentation capabilities that enable more granular and precise customer segments
  • Unified customer view that enables personalised customer experiences and helps you make data-driven decisions

Personalisation with AI

  • The platform uses artificial intelligence and machine learning to deliver advanced personalisation capabilities
  • AI-powered algorithms analyse customer data and behaviours to deliver relevant and tailored experiences in real-time.
  • Delivers dynamic content and offers that immediately respond to customer behaviour and preferences  

Experimentation and A/B testing

  • Optimizely is known for it powerful experimentation and A/B testing features
  • In addition to traditional A/B testing, there is also the possibility of conducting multivariate tests
  • Easy to set up and experiment to optimise digital experiences, improve conversion rates and maximise your return on investment

Headless Commerce & Cloud-based infrastructure

  • Headless commerce solution that separates the frontend and backend of your e-commerce platform
  • Provides increased flexibility and enables more consistent and personalised experiences across multiple channels, including web, mobile, voice assistants, and IoTs devices
  • Leverages the benefits of cloud-based infrastructure, reducing the responsibility of managing your IT infrastructure on-premises

Scalability and flexibility

  • Specially designed to address business needs at scale and adapts to the changing needs of your business
  • Offers flexibility and a scalable solution that ensures your business grows and adapts your digital experiences over time
  • Offers a high degree of integration with other systems and tools, such as CRM, ERP, and marketing automation tools

Our award-winning project with Toolstream

Toolstream is a B2B tool distributor that supplies thousands of market-leading hand tools, power tools and premium workwear, to independent and national retailers around the world. Using the Optimizely platform, we helped Toolstream deliver outstanding customer service and experience with a scalable e-commerce platform

Due to the success of this project, Toolstream were awarded 'Best Buying Experience' and Columbus awarded 'Commerce Partner of the Year' by Optimizely in 2023.

For more information, please click below.

Read case study
Gavin Masters

Gavin Masters

Optimizely Practice Lead

Do you want to find out more?

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