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Regardless of whether they visit a website or a brick-and-mortar store, today’s customers want an experience that’s engaging, satisfying and consistent. To create an omnichannel and holistic environment, retailers need to be embracing Connected Commerce.  

Connected Commerce will allow you to get to know your customers so they can shop according to their personal preferences, have their needs anticipated, their frustrations evaporated and their demands satisfied. 

At Columbus, we provide Connected Commerce services that will allow you to design compelling online experiences. These enhanced experiences will boost your brand image, attract customers and foster lifelong loyalty. 

What can we help you achieve?

Understand customer behaviour and increase loyalty

Gain deeper insights into your customers’ behaviour so you can take steps to give them what they’re looking for, reduce your returns rate and encourage loyalty.

Enhance your brand experience

A combination of AI and in-depth customer insights can allow you to make personalised product recommendations to upsell and cross-sell and ultimately increase basket value.

Boost the conversion rate of your website visitors

Streamline the shopping experience for your customers and enhance the conversion rate, such as decreasing page loading times, ensuring consistent messaging and reducing the number of links to purchase.

Operational efficiency

Your CMS can benefit from cloud-based connectivity so you can enjoy faster time-to-market, de-siloed systems and low maintenance costs.

One integrated source of truth

A single Product Information Management (PIM) system can bring all your vital data onto one platform, improving overall visibility for your teams and boosting productivity.

Empower your teams with the data they need

Thanks to an integrated PIM system and CMS, data is more visible and your teams can easily access the information they need to see. Less time spent searching for data, more time spent on business-critical tasks.

We’ve got the right solutions for you...

PIM

Enhance your connected commerce offering by bringing every aspect of your products onto one system.

CMS

Ensure your customers’ online experiences, from landing page to checkout, are seamless with a CMS.

Commerce

Let your customers easily find the products they’re looking for on the device of their choice.

Mark Bennigsen

Services Development Director

Discover how our digital commerce expertise can benefit your business...

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