Regardless of whether they visit a website or a brick-and-mortar store, today’s customers want an experience that’s engaging, satisfying and consistent. To create an omnichannel and holistic environment, retailers need to be embracing Connected Commerce.
Connected Commerce will allow you to get to know your customers so they can shop according to their personal preferences, have their needs anticipated, their frustrations evaporated and their demands satisfied.
At Columbus, we provide Connected Commerce services that will allow you to design compelling online experiences. These enhanced experiences will boost your brand image, attract customers and foster lifelong loyalty.
All you need to know about using commerce to boost customer satisfaction and sales
A connected, customer-centric strategy can help you boost satisfaction and sales - even during the age of the informed consumer. Read about the modern buying process, connected commerce, digital transformation and more in our ultimate guide.
What can we help you achieve?
Understand customer behaviour and increase loyalty
Enhance your brand experience
A combination of AI and in-depth customer insights can allow you to make personalised product recommendations to upsell and cross-sell and ultimately increase basket value.
Boost the conversion rate of your website visitors
Operational efficiency
Your CMS can benefit from cloud-based connectivity so you can enjoy faster time-to-market, de-siloed systems and low maintenance costs.
One integrated source of truth
A single Product Information Management (PIM) system can bring all your vital data onto one platform, improving overall visibility for your teams and boosting productivity.
Empower your teams with the data they need
Thanks to an integrated PIM system and CMS, data is more visible and your teams can easily access the information they need to see. Less time spent searching for data, more time spent on business-critical tasks.
We’ve got the right solutions for you...
PIM
Enhance your connected commerce offering by bringing every aspect of your products onto one system.
CMS
Ensure your customers’ online experiences, from landing page to checkout, are seamless with a CMS.
Commerce
Let your customers easily find the products they’re looking for on the device of their choice.
